How to use segmentation in retargeting campaigns
Facebook Instagram X-twitter Linkedin Youtube Retargeting should be a core strategy for any digital advertising campaign. But what is the key to the success of your retargeting campaign? Segmentation. One of the main culprits in failing retargeting campaigns is the poor or no use of segmentation. To maximize your return on investment, read below to […]
Determining digital advertising campaign objectives & strategy
Facebook Instagram X-twitter Linkedin Youtube Your advertising campaign strategy with Choozle depends heavily on your advertising or marketing goals. Choozle can help you design your campaign to help you succeed in reaching those objectives. As you are setting up your digital marketing campaign here are a few questions you should ask yourself about your advertising […]
Capitalizing on contextual targeting with digital advertising
Facebook Instagram X-twitter Linkedin Youtube Contextual targeting is another strategy to add to your digital advertising campaigns. But what is contextual targeting?, What are the considerations for contextual targeting in Choozle?, What campaign objectives would benefit from the use of contextual targeting? and How do you set up a contextually-targeted campaign in Choozle? This webinar […]
Announcement: Choozle closes $4.1MM in Series A Funding
We are PUMPED! We just announced the closing of a $4.1 million Series A round of growth financing, and we’re growing fast! For those who don’t know about us, Choozle’s mission is to make digital advertising easy. Our platform leverages detailed consumer insights to power real-time (programmatic) advertising campaigns across video, mobile, display, and social mediums—all […]
