
Why Your “Addressable Market” is Costing You Money
Facebook Instagram X-twitter Linkedin Youtube The hidden cost of scale and why precision is becoming the new growth strategy For years, growth has been tied
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Facebook Instagram X-twitter Linkedin Youtube The hidden cost of scale and why precision is becoming the new growth strategy For years, growth has been tied

Facebook Instagram X-twitter Linkedin Youtube A Foundation Built on the Advertiser At Choozle, our focus is on the advertiser. Everything we do is designed to

Facebook Instagram X-twitter Linkedin Youtube Escape the Rigged Ad Game Most advertisers aren’t losing performance because of bad strategy. They’re losing it because their budgets

Facebook Instagram X-twitter Linkedin Youtube The Inflection Point of Digital Complexity Digital advertising has hit a wall of its own making. Despite billions poured into

The Digital Consumer: Always Moving, Always Connected Gone are the days of predictable consumer journeys. Today’s customers quickly transition between devices and platforms, browsing products

Facebook Instagram X-twitter Linkedin Youtube The holidays are officially here, and if your marketing plan feels as long as Buddy’s festive to-do list, you are
"Choozle has given our agency expanded digital capabilities that provide a tangible advantage for our clients. Our clients have benefitted from better results and more campaign accountability."
Jeff Jones Director of Media Services
McCulloch + Company

Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.
Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.
Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.
Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.