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TikTok Allegations Could Inspire a Wave of Ad Spend Diversification
TikTok is experiencing another wave of congressional inquiries and investigations, as whistleblowers claim the company’s plan for protecting U.S. user... read more →
March 22, 2023
2022 Mid-Year Key Findings Report
Throughout the first half of 2022, we’ve experienced advertising trends that have asked us to grow and adapt to a... read more →
September 27, 2022
The Seven Pillars of Programmatic Marketing Success: Resource Allocation for Effective Media Mix Strategies
Resource allocation is the process of evaluating resources and distributing them across marketing campaigns to achieve business goals. Sound easy?... read more →
July 14, 2022
How long should a campaign run?
It’s hard not to expect instant results and immediate satisfaction in the world we live in today. When dealing with... read more →
July 12, 2022
The Seven Pillars of Programmatic Marketing Success: Budget Consistent with Objectives
Digital marketing budgets continue to shift in an effort to keep pace with changes in consumer shopping behavior. For the... read more →
July 5, 2022
Third-party cookies – what are they, what’s happening to them, & what to do
The digital advertising industry is undergoing a huge shift right now. Before we know it, the deprecation of third-party cookies... read more →
June 15, 2022
"Choozle has given our agency expanded digital capabilities that provide a tangible advantage for our clients. Our clients have benefitted from better results and more campaign accountability."
Jeff Jones Director of Media Services
McCulloch + Company