Author: Annie Wissner

As Vice President of Marketing, Annie Wissner oversees all corporate marketing functions at Choozle, including brand management, go-to-market strategy, product, digital, demand generation, partnerships, and media relations. She has proven success in start-up and enterprise environments, as well as in domestic and international markets. She is recognized for building strong brands using integrated marketing methods and ABM-centric demand generation and has a track record of establishing revenue-generating programs. A key contributor to strategic business planning, with expertise in leading, managing, and developing long-term growth plans and digital transformation.

What is a Landing Page? | Digital Marketing Tips

Facebook Instagram X-twitter Linkedin Youtube In digital marketing, a compelling landing page is more than a nice-to-have; it’s a performance multiplier. Whether running a paid media campaign, testing new creative, or capturing leads for a B2B webinar, landing pages remain one of the most critical tools in your advertising toolkit. What is a Landing Page? […]

Best Practices for Setting Up Digital Advertising Campaigns

Facebook Instagram X-twitter Linkedin Youtube Digital advertising has evolved from an experimental budget line item into a foundational business driver. In today’s crowded, AI-powered, data-saturated environment, setting up campaigns properly is the difference between outcomes and overspend. Yet despite the massive global investment in digital media, expected to reach $740 billion in 2025, per Statista. […]

Maintaining an Effective Digital Advertising Presence During Economic Uncertainty

Facebook Instagram X-twitter Linkedin Youtube 2025 has ushered in a fresh wave of economic unpredictability. From inflationary pressures and shifting trade policies to cautious consumer behavior, it’s clear marketers are navigating a tighter, more scrutinized environment. Yet this isn’t the time to pause or go quiet. History and data show that brands that remain visible, […]

Geofencing & Geoframing: The What, Why, And How Of Location Targeting

Facebook Instagram X-twitter Linkedin Youtube Have you ever walked into a Whole Foods and been served with an ad with a special offer or product feature at Whole Foods? On the flip side, how about an ad for the nearest Trader Joe’s instead? These are two simple examples of the power of location-based targeting, and […]

A B2B Marketing Guide (and How to Be Successful)

Facebook Instagram X-twitter Linkedin Youtube The Real Role of B2B Marketing Today B2B marketing has never been just about tactics and tech stacks. It’s about trust, timing, and helping people make confident decisions. The role of marketing in B2B organizations has evolved. It’s no longer seen as a support function for sales. Today, marketing is […]

10 Data-Driven Numbers to Help You Plan Your Year

Facebook Instagram X-twitter Linkedin Youtube The most successful marketers in 2025 aren’t winging it, they’re planning with precision. And that precision starts with data. From AI automation to skyrocketing video ad engagement, the numbers shaping this year’s media landscape are too powerful to ignore. Below, we’ve curated ten of the most relevant and timely stats […]

What is Click-Through Rate (CTR) and Why It Matters

Facebook Instagram X-twitter Linkedin Youtube Click-through rate, or CTR, is one of the most fundamental metrics in digital advertising. Whether you are running search campaigns, display banners, video ads, or programmatic campaigns across multiple devices, CTR helps you understand whether your message is compelling enough to get a user to take action. While newer metrics […]

Tentpole Marketing for Programmatic, Search, and Social

Tentpole Marketing Is Key for Agencies and Brands In advertising, timing isn’t everything, it’s the thing. Cultural moment marketing, also known as tentpole campaigns, event-based advertising, or seasonal media activations, is among the most effective ways to engage large, passionate audiences when they’re most attentive. These aren’t just trending topics; they’re pre-planned media opportunities with […]