The best ways to utilize digital advertising
Facebook Instagram X-twitter Linkedin Youtube The internet has made our lives easier than anyone ever anticipated. We can order clothes, cleaning supplies, and even groceries and have them delivered directly to our doorstep. Looking up directions no longer requires a paper map in our hands. And, discovering something new doesn’t require us going to the […]
Tips & mistakes for lead generation
Facebook Instagram X-twitter Linkedin Youtube Lead generation refers to the process of creating an interest in a product or service by prospecting potential clients to develop the sales pipeline. It is an integral part of any business as it is the backbone for receiving new customers. Whether you are business-to-business or business-to-consumer, generating leads will […]
What the election taught us about digital advertising
Facebook Instagram X-twitter Linkedin Youtube Regardless of your political affiliation, it’s safe to say we can all agree on one thing: This election has made its mark on the digital advertising ecosystem. The 2008 election marked the first major political foray into new media, but in this election cycle, digital is a core component of […]
How does real-time bidding (RTB) work?
Facebook Instagram X-twitter Linkedin Youtube Real-time bidding has changed the face of online advertising, but there’s still confusion around what it actually is. Here’s a primer, in plain English: Everyone’s talking about real-time bidding. What is it? Real-time bidding refers to the buying and selling of online ad impressions through real-time auctions that occur in […]
How to determine goals for your digital advertising campaign
Facebook Instagram X-twitter Linkedin Youtube Determining the goals for your digital advertising campaign is one of the most important steps in the media strategy process. The goals you decide to use for your campaign create a pathway that could lead to the success of your marketing efforts. There are many different types of goals you […]
How to do digital advertising the right way: Start With Your ABCs
Facebook Instagram X-twitter Linkedin Youtube Tackling a digital advertising strategy can be overwhelming. Not only are there a lot of digital advertising tactics that can be used but there are multiple ways to execute your digital advertising campaigns. Ease your anxiety and take digital advertising by storm by remembering your ABC’s when creating a digital […]
Ad fraud: F-word in digital advertising
Facebook Instagram X-twitter Linkedin Youtube When reading headlines about digital ad fraud, you’d have to conclude ad fraud is the F-word in Digital Advertising. But the reality? The dirty little secret is that there are too many stakeholders in the digital ecosystem making money for it to significantly improve anytime soon. Before we hope to […]
Where is the money going? Digital advertising transparency
Facebook Instagram X-twitter Linkedin Youtube Global digital advertising is now a $200 billion industry, but while advertisers are spending more than ever before in digital, it has found that many advertisers lack the transparency and control needed to make the most of their digital investments. With digital continuing to grow in importance for advertisers globally, […]
Roles for self-serve digital media buying
Facebook Instagram X-twitter Linkedin Youtube As agencies look at self-serve digital programmatic media buying platforms, they are asking, “How many people do we need to run this programmatic platform?” Generally, it depends on the marketing program needs and goals. A $1 million national branding campaign requires less effort to execute than a $1 million campaign […]
Feel like an Olympian: How to overcome programmatic hurdles
Facebook Instagram X-twitter Linkedin Youtube The 2016 Summer Olympics are in full swing in Rio and bystanders cannot help but feel the competitive spirit in every aspect. However, it doesn’t just take the Olympics to make marketers strive to achieve GOLD with every programmatic marketing campaign. Plus, who doesn’t want to feel like an Olympian! […]
