Author: ANNIE WISSNER

As Vice President of Marketing, Annie Wissner oversees all corporate marketing functions at Choozle, including brand management, go-to-market strategy, product, digital, demand generation, partnerships, and media relations. She has proven success in start-up and enterprise environments, as well as in domestic and international markets. She is recognized for building strong brands using integrated marketing methods and ABM-centric demand generation and has a track record of establishing revenue-generating programs. A key contributor to strategic business planning, with expertise in leading, managing, and developing long-term growth plans and digital transformation.

5 targeting strategies for online game ads

Facebook Instagram X-twitter Linkedin Youtube Online gaming is one of the fastest-growing industries today. Especially now, with everyone inside–a study from Neilsen found that video-gaming is currently at an all-time high. As the number of online players & games increases, marketers really have to get creative to stay in front of gaming audiences in today’s competitive […]

Choozle & TapClicks introduce the Choozle Enhanced API Data Connector

Facebook Instagram X-twitter Linkedin Youtube TapClicks and Choozle have expanded their partnership with the introduction of the new Choozle Enhanced API Data Connector. This new data connector gives users access to a multitude of detailed performance metrics from their digital advertising campaigns that were previously not available. The detailed performance metrics can be filtered by campaign, ad […]

The role of recency use in digital marketing

Facebook Instagram X-twitter Linkedin Youtube As the display ad buying landscape continues to evolve, it also continues to grow–eMarketer estimates that by 2021 almost 88 percent of all US digital display ad dollars will transact programmatically. As programmatic ad spend increases and bids become more competitive, marketers need to ensure they are using all the strategies […]

choozlechat: The phase-out of the third-party cookie with Greg Brunk at MetaRouter

Facebook Instagram X-twitter Linkedin Youtube As marketers ourselves, we’ve been keeping an eye on the status of the third-party cookie. Over the last several months, more web browsers, like Google, Firefox, and Safari, have announced that they will be phasing out or blocking the use of cookies in their web browsers. In less than two […]

Back-to-school advertising in 2020

Facebook Instagram X-twitter Linkedin Youtube Grab your pencils, notebooks, and Ti-84 calculators. The 2020 back-to-school season has begun. Before you get too excited, marketers should expect some changes. Like many other aspects of our lives, the 2020 back-to-school season will look very different than previous years. As parents, students, and teachers prepare to get back into “learning-mode,” […]

Unfolding the Fold: Does page fold still matter?

Facebook Instagram X-twitter Linkedin Youtube Conventional wisdom would have us, as digital marketers, believe that above-the-fold inventory is the most valuable landscape for ad placements. But is it really? In this post, we’ll take a closer look at user engagement across a page and why we might want to rethink how we can use the […]

5 reasons why we love programmatic advertising strategies

Facebook Instagram X-twitter Linkedin Youtube With the ability to upload first-party data, optimize campaigns in real-time, and reduce wasted ad spend, it’s not hard to see why more and more marketers are taking advantage of programmatic advertising strategies. But in case you needed five more reasons to make the shift to programmatic yourself, here’s why we, […]

What is: account based marketing?

Facebook Instagram X-twitter Linkedin Youtube Account-based marketing (ABM) is a strategic approach to business marketing that focuses efforts on a defined set of key target companies within a market. Many business-to-business (B2B) marketers will cast a wide net with their targeting efforts in hopes of reaching as many companies in their market as possible, but […]

What’s a design system & how to implement it with Justin Lawson

Facebook Instagram X-twitter Linkedin Youtube Back in 2018, I was lucky enough to attend a workshop focused on the strategic aspects of a design system. The presenter was Nathan Curtis, founder of the design/development outfit, Eight Shapes. Curtis has worked with tons of companies, both big and small, to help clients stand up design systems. I had […]

Guide to recency use with Julie Pifer

Facebook Instagram X-twitter Linkedin Youtube Hannah Middleton, Content Manager: Before we dig in, I’d like to ask a question inspired by the current state of the world–what’s your go-to quarantine activity? Julie Pifer, Product Manager: Ha, thanks for asking! Over the past few months, I’ve gotten really into gardening. My rose bushes are my babies. Every morning […]