Author: ANNIE WISSNER

As Vice President of Marketing, Annie Wissner oversees all corporate marketing functions at Choozle, including brand management, go-to-market strategy, product, digital, demand generation, partnerships, and media relations. She has proven success in start-up and enterprise environments, as well as in domestic and international markets. She is recognized for building strong brands using integrated marketing methods and ABM-centric demand generation and has a track record of establishing revenue-generating programs. A key contributor to strategic business planning, with expertise in leading, managing, and developing long-term growth plans and digital transformation.

8 ways to stay connected while working from home

Facebook Instagram X-twitter Linkedin Youtube Like most tech companies, the Choozle team is working remotely during the COVID-19 pandemic. Here are eight virtual team building activities we’ve come up with to stay connected to our co-workers during this time. In the words of our CEO and co-founder, Andrew Fischer, our goal during this time is […]

A guide for your digital advertising strategy in a crisis

Facebook Instagram X-twitter Linkedin Youtube At Choozle, we are media buyers and marketers ourselves, and we understand the impact that changing dynamics in the markets can have as a result of any crisis. Every brand and agency will quickly adjust their digital advertising strategy to the changes within the marketplace. But what are the right […]

What is: audio advertising?

Facebook Instagram X-twitter Linkedin Youtube Look around the next time you are commuting on public transportation, in an airport, or an office environment. With the prevalence of smartphones, wireless headphones, and smart speakers, you will quickly notice that we are in a new age of audio and a ripe opportunity for audio advertising. While it […]

choozlechat: Digital advertising for the law practice industry with Ryan Braswell at Dean Boyd law firm

Facebook Instagram X-twitter Linkedin Youtube Building a marketing and advertising strategy within the law practice industry can be tricky. But it’s not impossible if you have the right tools in place. The team at the law office of Attorney Dean Boyd leveraged Choozle’s Ramp Package to help them get up and running quickly so they could capture the value of […]

choozlechat: B2B marketing tips from Chicago B2B marketing agency, CBD Marketing

Facebook Instagram X-twitter Linkedin Youtube Megan Sullivan-Jenks, Senior Director of Marketing, Choozle: Let’s start with an explanation of what Colman Brohan & Davis, Inc (CBD Marketing) does and the clients you support. Mark Robinson, Vice President, Digital Marketing, Media & Analytics, Colman Brohan & Davis, Inc.: We’re an integrated, Chicago B2B marketing agency with a roster of global clients […]

choozlechat: Campaign optimization with Sam Kang and Rob Brockmann

Facebook Instagram X-twitter Linkedin Youtube Campaign optimization is the cornerstone of a successful digital advertising campaign. However, there are many factors that go into campaign optimization. We sat down the members of our Client Experience team to better understand the art of campaign optimization. Megan Sullivan-Jenks, Director of Marketing, Choozle: To kick things off, a random, […]

What is real time bidding, or RTB?

Facebook Instagram X-twitter Linkedin Youtube Simply put: Real time bidding, or RTB, is the automated buying and selling of digital media. Mimicking a stock exchange, RTB uses computer algorithms to automatically buy and sell digital ads in real-time. Although the digital marketing ecosystem is infamous for having hard-to-understand processes and acronyms, real-time bidding has forever changed […]

Digital marketing best practices for travel & hospitality

Facebook Instagram X-twitter Linkedin Youtube Digital marketing for travel is transforming the tourism industry. And really, it’s no surprise. With online marketing, travel deals and offers are more readily available across the internet and can reach more potential travelers than traditional marketing ever could. So, whether your aim is to increase hotel bookings or sign-ups […]

Connecting campaign goals and digital marketing tactics

Facebook Instagram X-twitter Linkedin Youtube Getting your programmatic campaign up and running, although it seems like a lot, is really just a matter of a few steps. The most important thing to nail down first and foremost is that the tactics you use should always connect back to your campaign goals (marketing goals, business goals, […]

CPM, CPC, CPA, WTF? A guide to setting campaign objectives

Facebook Instagram X-twitter Linkedin Youtube CPM, CPC, CPA, WTF? Acronyms, am I right? I’ve said it before and I’ll say it again—the ad tech industry is infamous for its buzzwords and acronyms like CPM, CPC, CPA, and so many more. Which are letters that actually mean words, words that don’t make sense, processes that are […]