Your Customer’s Journey Isn’t Linear. Why Should Your Advertising Be?
The Digital Consumer: Always Moving, Always Connected Gone are the days of predictable consumer journeys. Today’s customers quickly transition between devices and platforms, browsing products on mobile, researching on desktop, watching content on connected TV (CTV), and making in-app purchases. According to a Google/Ipsos study, 90% of consumers move between multiple screens before completing a […]
Holiday Marketing Strategies featuring Buddy the Elf
Facebook Instagram X-twitter Linkedin Youtube The holidays are officially here, and if your marketing plan feels as long as Buddy’s festive to-do list, you are not alone. The season brings bigger audiences, bigger expectations, and bigger opportunities to connect. Your strategy must be wrapped, tagged, and ready for prime time. With some thoughtful preparation, you […]
Optimizing Holiday Marketing Campaigns with Connected TV
Facebook Instagram X-twitter Linkedin Youtube The holiday season continues to take on a new shape as shoppers become more intentional, more digitally influenced, and more eager to discover brands early in their journey. People are watching more streaming content, browsing across multiple devices, and responding to ads that feel relevant and well timed. As the […]
Sleigh Your Sales: The Ultimate 2025 Holiday Advertising Strategy
Holiday magic is in the air, and brands have a real chance to capture attention in a crowded marketplace. The 2025 holiday season presents a golden opportunity for brands to shine, but with fiercer competition, it’s essential to have a well-planned and executed advertising strategy. This guide will help you unwrap the secrets to a […]
The Power of Employee-Led Committees: How Choozle Builds Connection and Culture
At Choozle, we believe that the strongest cultures aren’t built for employees, they’re built with employees. That’s why we’ve created space for employee-led committees to shape, guide, and elevate the way we work together. These groups create meaningful opportunities for collaboration, inclusion, and innovation while ensuring every employee has a voice in the evolution of […]
2025 Programmatic Intelligence Trends: The Future Is Predictive
Facebook Instagram X-twitter Linkedin Youtube Programmatic advertising today stands at an inflection point. What began as a breakthrough in automated media buying has matured into a sophisticated ecosystem fueled by data, identity, and precision. The next leap forward is predictive. In 2025, AI-powered platforms like Kokai, with key capabilities now available through Choozle, are redefining […]
From the Lens of a Recruiter
Recruiting is often viewed as a numbers game. Job posted. Applications received. Interviews scheduled. Offer made. Done. But behind the scenes, the role of a recruiter—especially one who genuinely cares—is so much more nuanced, emotional, and deeply human. At Choozle, we believe in the human lens of recruiting. And as someone who sits in this […]
The Benefits of Programmatic Advertising for SMBs in 2025
Facebook Instagram X-twitter Linkedin Youtube Programmatic advertising continues to transform digital media buying, streamlining how businesses reach their audiences. By 2028, Statista projects that 8% of digital advertising revenue will stem from programmatic. Its technology-driven approach to buying and selling digital advertising space automates the process of placing ads on websites, apps, and other platforms, […]
How Retail Media Works for Non-Retail Brands
What Started in the Cart Now Reaches Far Beyond It Retail media is rewriting the playbook on digital advertising. What started as a way for brands to boost product visibility on retailer websites has quickly evolved into something much bigger. Today, it’s a data-rich, intent-driven environment that all types of advertisers can tap into, from […]
Tariffs Are Back. Don’t Let Them Shrink Your Brand.
How Resilient Brands Are Winning in a Volatile Market The return of aggressive tariff policy in 2025 is rattling executives across every sector, from manufacturing to retail to media. But while finance teams brace for margin pressure, marketing leaders are making a different kind of move: holding the line on ad spend or even increasing […]
