The building blocks of a programmatic advertising campaign
Facebook Instagram X-twitter Linkedin Youtube Getting your first programmatic advertising campaign off the ground can seem like a complicated process, but in reality, it’s really all about sticking to the ABCs: Audience, Budget, Creative. Leverage the technology within the Choozle platform to build powerful, effective, real-time digital advertising campaigns in just a few steps.
IP targeting
Facebook Instagram X-twitter Linkedin Youtube IP targeting is a surefire way to reach your audience by location, industry and/or company, and even exclude internal teams from being served with your programmatic advertising campaigns. Learn how to make this targeting tactic work within your overall digital marketing strategy across video, mobile, and display inventory with this short webinar.
Decoding your Campaign Dashboard
Facebook Instagram X-twitter Linkedin Youtube The Choozle Campaign Dashboard is your go-to resource for many things within the Choozle platform. Inside of the Choozle Campaign Dashboard, digital marketers can understand the core metrics of a campaign’s structure, launch, and performance. The dashboard is also a great place to start when learning how to make the best […]
Building an audience with ease
Facebook Instagram X-twitter Linkedin Youtube In order to achieve an impressive ROI, digital marketers and advertisers must focus their efforts on data-driven campaigns that are sure to reach their target audience. Luckily, the ability to serve programmatic advertisements to key audiences based on interests, keywords, location, and more, is more intuitive and effective as ever. Watch […]
What is header bidding?
Facebook Instagram X-twitter Linkedin Youtube What is header bidding? It’s a pretty revolutionary thing, so let’s ease into the basics. Header bidding is a technical optimization to programmatic advertising that enables publishers to offer their inventory to demand partners simultaneously, rather than sequentially, before sending the winning bid to their ad server. …Can you repeat that? Simply put: header bidding allows advertisers […]
The programmatic advertising supply chain
Facebook Instagram X-twitter Linkedin Youtube The programmatic advertising supply chain works it’s way through the online landscape almost instantaneously — finding, bidding on and serving an ad to a user in under 200 milliseconds, AKA, just long enough for a webpage to load. That’s fast. Luckily, you have a little more time than that to […]
Paid search vs. paid display
Facebook Instagram X-twitter Linkedin Youtube Knowing and understanding the differences between paid search and paid display is an essential part of running successful campaigns across the board. This webinar defines both paid search & paid display, and provides a top-down perspective on the customer funnel. We’ll also dive into how to use search and display in tandem to […]
choozlechat: GDPR with Choozle CPO & co-founder Jeffrey Finch
Facebook Instagram X-twitter Linkedin Youtube Megan Sullivan-Jenks, Director of Marketing at Choozle: In simple terms, what is GDPR? Jeffrey Finch, Chief Product Officer & co-founder at Choozle: It’s essentially an online privacy Bill of Rights for the EU. My formal response to the question would be: A legislation, coming into effect on May 25, 2018, that dictates […]
Digital marketer’s guide to GDPR
Facebook Instagram X-twitter Linkedin Youtube GDPR is rocking the ad tech world. Starting on May 25th, 2018, the General Data Protection Regulation (GDPR) will be enforced. Put plainly, companies will be required by law to be transparent about data and gain explicit and individual consent before collecting and using it, placing the control in consumers’ hands. Beyond […]
choozlechat: Self-serve programmatic with Rachel Mimken
Facebook Instagram X-twitter Linkedin Youtube When you have a team this awesome, you can’t keep an entire blog to yourself. That’s why we’re starting choozlechat, a series of blog posts with contributions from Choozle thought-leaders across every team. Today, we’ll dive into self-serve programmatic and what that means for your business. Have an idea for a […]
