Megan Sullivan-Jenks, Director of Marketing at Choozle: We sometimes like to kick these off by asking the most important questions first. If you could only watch one movie for the... read more →
Have you ever walked into a Whole Foods and been served with an ad with a special offer or product feature at Whole Foods? On the flip side, how about... read more →
Just a mere half-year ago, Apple introduced the long-awaited Screen Time tools we all know and love today to promote a lower average time spent online. They're pretty much what... read more →
When it comes to CPMs, quantity does not always equal quality. Now, don't get us wrong. The value behind selling a ton of impressions for a low, low price makes... read more →
Digital marketing for financial services is rapidly evolving. And financial services companies are upping their investment in online advertising. From competitive strategies to actionable insights, look to our best... read more →
As marketers, our job boils down to two key elements: telling a great story and reporting data. Often we mix those elements to discuss the effectiveness of our digital advertising... read more →
Megan Sullivan-Jenks, Director of Marketing, Choozle: Culture building is huge right now, and lots of companies have competitive offerings. How do you hire and maintain top talent in an up-and-coming tech... read more →
We are entering a new digital advertising era where data will be more important than the creative message that drives the consumer. A few years ago, the main job of a... read more →
Someone once told me that creativity doesn't exist. (?) While I can't help but disagree, it also got me thinking—what, exactly, is it? We often think that creativity is reserved... read more →
"Why does that budget need to be that high?" "How can we prove that this strategy impacts our bottom line?" "...Where is all of this going?" Marketers get asked these... read more →
Megan Sullivan-Jenks, Director of Marketing & Communications, Choozle: From your point of view, how important are display ad creative assets to the success of a digital advertising campaign? Jim Wagner,... read more →
Why learn programmatic advertising Win over your boss and build your programmatic buying team Digital ad campaign best practices to think about Choose the right tools Tie your marketing metrics... read more →
I don't know about you, but even as a podcast lover, it's pretty easy for one to put me straight to sleep—especially if the host just drones on and on... read more →
By 2019, 83.6 percent of US digital display ad dollars will transact programmatically. For what is programmatic, we define programmatic buying as the act of bidding on digital advertising inventory... read more →
Megan Sullivan-Jenks, Director of Marketing, Choozle: It seems like holiday marketing strategies always get pushed to the last minute—especially since time is such a precious resource in Q4. Why is it... read more →