Demand side platform comparison: Choozle vs. Centro
Facebook Instagram X-twitter Linkedin Youtube With so many options to choose from, it’s hard to know which programmatic advertising platform is the best choice for you. We took a side-by-side look at Choozle vs Centro with reviews from G2Crowd. Campaigns Choozle is built on top of the world’s premiere DSP. The Trade Desk has a higher […]
Preferred lists & block lists in programmatic advertising
Facebook Instagram X-twitter Linkedin Youtube Marketers and advertisers can use the data generated by their campaigns to optimize throughout that campaign’s life cycle. More specifically, the sites a campaign displays on can be used to better optimize where the ad is being placed and who’s seeing it. This can be done by creating preferred lists […]
Digital Advertising Impacting User Experience Survey
Facebook Instagram X-twitter Linkedin Youtube Digital advertising is experiencing a shift towards a multiscreen world, and despite increasingly available opportunities, user experience tends to be overlooked by brands and their agencies. To better understand this opportunity, Choozle recently conducted a survey to get a better understanding of how consumers felt towards the digital advertisements they […]
Reach holiday shoppers everywhere with cross-device targeting
Facebook Instagram X-twitter Linkedin Youtube As the holidays quickly approach, it’s the perfect time to take advantage of all the people browsing and shopping online. After all, there’s no better time to increase your return on investment and conversions than the holidays, when people are continually thinking about which gifts and experiences they should give […]
Saying goodbye to the pay-per click bidding model with programmatic
Facebook Instagram X-twitter Linkedin Youtube Pay-per-click (PPC), quite a concept. I remember “buying traffic” for my clients way back in ’98 when few companies had websites and even fewer knew how to implement online marketing. Goto.com was the service of the day (which later became Overture), and Google Adwords would not be born for another […]
Five tips for adopting programmatic at agencies
Facebook Instagram X-twitter Linkedin Youtube Programmatic may be a complex landscape to navigate, but the reality is that it’s a necessary component of digital advertising. Big agencies are committing to programmatic. According to Forbes, almost half of the agencies expect to use programmatic for 60% of the budgets by 2015. The question is, how does it […]
How to use segmentation in retargeting campaigns
Facebook Instagram X-twitter Linkedin Youtube Retargeting should be a core strategy for any digital advertising campaign. But what is the key to the success of your retargeting campaign? Segmentation. One of the main culprits in failing retargeting campaigns is the poor or no use of segmentation. To maximize your return on investment, read below to […]
Determining digital advertising campaign objectives & strategy
Facebook Instagram X-twitter Linkedin Youtube Your advertising campaign strategy with Choozle depends heavily on your advertising or marketing goals. Choozle can help you design your campaign to help you succeed in reaching those objectives. As you are setting up your digital marketing campaign here are a few questions you should ask yourself about your advertising […]
Capitalizing on contextual targeting with digital advertising
Facebook Instagram X-twitter Linkedin Youtube Contextual targeting is another strategy to add to your digital advertising campaigns. But what is contextual targeting?, What are the considerations for contextual targeting in Choozle?, What campaign objectives would benefit from the use of contextual targeting? and How do you set up a contextually-targeted campaign in Choozle? This webinar […]
Announcement: Choozle closes $4.1MM in Series A Funding
We are PUMPED! We just announced the closing of a $4.1 million Series A round of growth financing, and we’re growing fast! For those who don’t know about us, Choozle’s mission is to make digital advertising easy. Our platform leverages detailed consumer insights to power real-time (programmatic) advertising campaigns across video, mobile, display, and social mediums—all […]
