choozlechat: What Data Genomix learned from 2020 digital political advertising
Facebook Instagram X-twitter Linkedin Youtube Welcome to the other side of political advertising, where we look back at the 2020 election cycle to learn and improve for the next one. Looking at the numbers, digital advertising was huge. Kantar Media originally estimated $1.2 billion would be spent on digital. But we expect the estimate will […]
Guide to programmatic campaign optimization
Facebook Instagram X-twitter Linkedin Youtube Throughout the course of a campaign, marketers must know the importance of a little TLC during the flight dates to ensure seamless success. But, where to start? We know optimizations can be hard to address, so our team at Choozle has put together our best tips and tricks for the […]
Exploring DOOH advertising with Hunter Phillips | choozlechat ep. #18
Facebook Instagram X-twitter Linkedin Youtube In this choozlechat podcast episode, we chatted with our Director of Partnerships & Strategic Solutions, Hunter Phillips, about digital out-of-home, or DOOH advertising. We cover: What DOOH advertising is How DOOH advertising fits into your marketing strategy What DOOH capabilities are available within Choozle And lots more Listen here or […]
choozlechat: Advanced contextual targeting with Peer39
Facebook Instagram X-twitter Linkedin Youtube With growing concerns around the third-party cookie, contextual targeting is evolving, becoming more advanced, and as a result, more relevant and useful to marketer’s campaign strategies. Contextual targeting, which enables you to target individual webpages, is based on contextual categories or keywords. Technology providers like Peer39 leverage a combination of natural language […]
choozlechat: B2B digital advertising strategies & tactics with CallTrackingMetrics
Facebook Instagram X-twitter Linkedin Youtube Digital advertising strategies can vary greatly depending on the vertical and target audience. For B2B marketers looking to reach decision-makers at companies, this year has offered up some changes to targeting strategies and best practices. We sat down with Lisa Salvatore, Senior Manager of Paid Media at CallTrackingMetrics, to better understand […]
Connected TV buying for special events | choozlechat ep. #16
Facebook Instagram X-twitter Linkedin Youtube In this choozlechat podcast episode, we chatted with Account Executive Samantha Rutishauser about leveraging connected TV for special events like live sports, the Olympics, and more. We cover: The advantages of CTV over linear TV CTV opportunities for special events Why people are switching to CTV And lots more Listen […]
What is viewability?
Facebook Instagram X-twitter Linkedin Youtube What is viewability? How is it measured? Is it the same as above-the-fold? Let’s clear it all up in plain, human English. Simply put: Viewability is a metric that helps digital marketers understand how much of their ad inventory was seen during a campaign. The purpose of viewability is to help advertisers […]
choozlechat: Digital advertising recruitment with The Garrigan Lyman Group
Facebook Instagram X-twitter Linkedin Youtube Digital advertising. Digital advertising for branding. Digital advertising for leads. Digital advertising for e-commerce. Digital advertising for recruitment. Marketers and agencies are becoming an integral part of company hiring teams as they look for ways to break outside the “traditional recruitment” box. Companies and recruiters need to stay one step […]
How the advertising industry will transform in 2021
Facebook Instagram X-twitter Linkedin Youtube Big changes from Google and Apple loom on the horizon for the advertising industry. In this post, our CTO, Adam Woods, explains what 2021 has in store for marketers and why he’s optimistic about advertising in the post-cookie world. Jump to: What’s coming in 2021 How the changes will affect […]
choozlechat: How digital advertising can power success with H&Co
Facebook Instagram X-twitter Linkedin Youtube Digital advertising strategies can vary greatly depending on the vertical and target audience. For marketers looking to tackle strategies for community locations, it wasn’t any different. While the strategies are different, the one thing they all have in common is the value of precise audience targeting. We sat down with Casey […]
