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A B2B marketing guide (and how to be successful)

Facebook Instagram X-twitter Linkedin Youtube B2B marketing isn’t an innovative marketing strategy, but the challenges marketers are experiencing can make it challenging to reach their desired audience and drive results. B2B (also known as business-to-business) marketing reaches individuals at a business that is making a logical process-driven purchasing decision. At the same time, B2C (also […]

Why create a digital advertising campaign around holidays & events?

Facebook Instagram X-twitter Linkedin Youtube Creating campaigns around holidays and end-of-year events allows you to not only reach you’re desired audience with a relatable advertisement but also presents the opportunity for a creative refresh across campaigns and timely advertisements. Here are three great reasons to run campaigns around holidays and end-of-year events: 1. THEME Changing […]

Cyber Monday advertising strategies: Black Friday weekend, part two

Facebook Instagram X-twitter Linkedin Youtube You’ve got a few good digital advertising campaigns all set up to run through Black Friday, so you must be good to go, right? Not so fast! There’s a little more work left to do, considering the staggering number of consumers who have been shopping online since last holiday season. […]