Bridging the Skill Gap: How Choozle Invests in Employee Development
Building Talent from Within The talent gap in programmatic advertising is a well-documented challenge, impacting businesses that rely on skilled professionals to navigate an ever-evolving landscape. In a recent Choozle blog post, Why the Talent Gap in Programmatic Matters for Your Business—and How to Address It, we explored how this industry-wide issue affects companies and […]
Performance Marketing is Merging with Brand Storytelling
The Fusion of Data and Story The days of treating brand marketing and direct response as separate strategies are over. Today, high-performing advertisers are combining the emotional resonance of storytelling with the data-driven precision of performance marketing. This convergence isn’t just a passing trend. It’s the direction the industry is moving, fueled by emerging technology, […]
How to tell if your digital marketing campaign is running efficiently
When running a digital advertising campaign, you can set yourself up for success from the launch of your campaign and continue to be efficient with how you spend your budget and measure your success. But, how do you know if those efforts are actually helping your campaign run efficiently? There are a few main pieces […]
Benefits of tag management for digital advertising campaigns
Facebook Instagram X-twitter Linkedin Youtube One of the worst headaches marketers face is managing tags, conversion pixels, and landing page segmentation. To make tag management more accessible and more beneficial in the long run, the Choozle platform provides The Choozle Smart Container. This small, secure piece of code is placed on your website’s header to deliver […]
