Choozle earns spot on Inc. 500 list
Facebook Instagram X-twitter Linkedin Youtube Inc. Magazine recently ranked Choozle No. 113 on its 36th annual Inc. 500, an exclusive ranking of the nation’s fastest-growing private companies. The list representatives some of the best and fastest growing privately owned American companies. This is the very first-time Choozle has entered the Inc. Magazine Fastest Growing Companies. Companies such […]
What tools help with campaign efficiency for digital advertising?
Facebook Instagram X-twitter Linkedin Youtube We know that campaign efficiency can lead to an overall better performance. Additionally, we are aware of the different aspects that come in to play when running an efficient campaign for the platform, budget, audience, and targeting. However, there are also additional pieces that can lead to campaign efficiency, which […]
How can you save time with programmatic advertising?
Facebook Instagram X-twitter Linkedin Youtube Automation has brought ease and a sense of simplicity to our daily lives. Programmatic advertising has brought automation to the world of media buying and digital advertising. Traditional media buying went through a very complex process with multiple people before the buy was actually finalized. The average total time spent […]
Choozle mid-year momentum release
Facebook Instagram X-twitter Linkedin Youtube We are now halfway through 2017 and wanted to share all the progress we’ve made in the past seven months. Take a look at our company growth, award news, and product enhancements. Company Growth Experiencing tremendous growth in the first half of 2017, Choozle added 20 new employees while expanding […]
What is campaign efficiency?
Facebook Instagram X-twitter Linkedin Youtube What is campaign efficiency? In digital advertising, campaign efficiency often points to reaching the target audience in the right place, at right time, with the right message, and for the right cost. There are many aspects that come into play in the successful run of a digital advertising campaign—budget, audience, targeting, […]
Demand side platform comparison: Choozle vs. Centro
Facebook Instagram X-twitter Linkedin Youtube With so many options to choose from, it’s hard to know which programmatic advertising platform is the best choice for you. We took a side-by-side look at Choozle vs Centro with reviews from G2Crowd. Campaigns Choozle is built on top of the world’s premiere DSP. The Trade Desk has a higher […]
Preferred lists & block lists in programmatic advertising
Facebook Instagram X-twitter Linkedin Youtube Marketers and advertisers can use the data generated by their campaigns to optimize throughout that campaign’s life cycle. More specifically, the sites a campaign displays on can be used to better optimize where the ad is being placed and who’s seeing it. This can be done by creating preferred lists […]
Digital Advertising Impacting User Experience Survey
Facebook Instagram X-twitter Linkedin Youtube Digital advertising is experiencing a shift towards a multiscreen world, and despite increasingly available opportunities, user experience tends to be overlooked by brands and their agencies. To better understand this opportunity, Choozle recently conducted a survey to get a better understanding of how consumers felt towards the digital advertisements they […]
Reach holiday shoppers everywhere with cross-device targeting
Facebook Instagram X-twitter Linkedin Youtube As the holidays quickly approach, it’s the perfect time to take advantage of all the people browsing and shopping online. After all, there’s no better time to increase your return on investment and conversions than the holidays, when people are continually thinking about which gifts and experiences they should give […]
Saying goodbye to the pay-per click bidding model with programmatic
Facebook Instagram X-twitter Linkedin Youtube Pay-per-click (PPC), quite a concept. I remember “buying traffic” for my clients way back in ’98 when few companies had websites and even fewer knew how to implement online marketing. Goto.com was the service of the day (which later became Overture), and Google Adwords would not be born for another […]
