Five tips for adopting programmatic at agencies
Facebook Instagram X-twitter Linkedin Youtube Programmatic may be a complex landscape to navigate, but the reality is that it’s a necessary component of digital advertising. Big agencies are committing to programmatic. According to Forbes, almost half of the agencies expect to use programmatic for 60% of the budgets by 2015. The question is, how does it […]
How to use segmentation in retargeting campaigns
Facebook Instagram X-twitter Linkedin Youtube Retargeting should be a core strategy for any digital advertising campaign. But what is the key to the success of your retargeting campaign? Segmentation. One of the main culprits in failing retargeting campaigns is the poor or no use of segmentation. To maximize your return on investment, read below to […]
Determining digital advertising campaign objectives & strategy
Facebook Instagram X-twitter Linkedin Youtube Your advertising campaign strategy with Choozle depends heavily on your advertising or marketing goals. Choozle can help you design your campaign to help you succeed in reaching those objectives. As you are setting up your digital marketing campaign here are a few questions you should ask yourself about your advertising […]
Capitalizing on contextual targeting with digital advertising
Facebook Instagram X-twitter Linkedin Youtube Contextual targeting is another strategy to add to your digital advertising campaigns. But what is contextual targeting?, What are the considerations for contextual targeting in Choozle?, What campaign objectives would benefit from the use of contextual targeting? and How do you set up a contextually-targeted campaign in Choozle? This webinar […]
What is: a landing page? | Digital marketing tips
Facebook Instagram X-twitter Linkedin Youtube As front-line digital marketers, setting up an engaging landing page for your digital marketing campaign is fundamental to the success of your overall strategy. Reaching prospective customers and getting them to take your desired action requires your business to master the use of landing pages. High-converting landing pages accelerate users […]
Announcement: Choozle closes $4.1MM in Series A Funding
We are PUMPED! We just announced the closing of a $4.1 million Series A round of growth financing, and we’re growing fast! For those who don’t know about us, Choozle’s mission is to make digital advertising easy. Our platform leverages detailed consumer insights to power real-time (programmatic) advertising campaigns across video, mobile, display, and social mediums—all […]
What is: click-through rate?
Facebook Instagram X-twitter Linkedin Youtube In the digital marketing world, the term click-through rate is gold. Click-through rate is a primary indicator on the performance of your digital advertising campaign as well as your strategy. Many factors affect the click-through rate (CTR), including imagery, keywords, call-to-action, copy, targeting, ad placement, and so much more. A […]
