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Brand Standards & Guidelines


Logo & Brandmark

The Choozle logo and design is the most immediate representation of our company, our people, and our brand to the world. It is a valuable corporate asset that must be used consistently in the proper, approved forms.
Use of the Choozle logotype alone is preferred over any other options. It should always be displayed in the gray unless a monochrome version is needed for aesthetic purposes or limited color uses.
Monochrome versions of the Choozle logotype may be used in cases that call for limited color use, i.e. print or press release. Black version should only be used when necessary. A white version should be used when the Choozle logotype overlays an image, graphic, or color that disrupts its readability.

Boilerplate & Description

Short Description

Choozle connects mid-market agencies and brands through tier-1 solutions to premium inventory, data and optimization technologies.

Long Description

Choozle is an omnichannel digital advertising platform – and strategic partner that helps advertisers and agencies navigate the modern media landscape with confidence. Detailed consumer data fuels strategic planning and precision media buying. We’re on a mission to propel brands into the spotlight, connecting them with their target audience across diverse media and channels. In a world saturated with information, we champion advertising that’s contextual and relevant to each media experience. This approach allows marketers and advertisers to break through the noise and deliver meaningful outcomes. Choozle seamlessly consolidates a suite of digital advertising tools – from a demand-side platform and data management platform to smart tag management – all unified within a user-friendly platform and augmented by our media experts. Established in 2012, explore the future of digital engagement at

Brand Mission & Promise

Brand Promise

Give Modern Marketers Confidence.


Digital Advertising Made Easy

Brand Mission

To transform the way agencies and businesses grow with unparalleled access to the best advertising and marketing solutions.

Brand Pillars

  • Organized Around Our Clients: We meet you where you are and support you in getting to where you want to go – media +
  • Omnichannel: Choozle combines programmatic with search and social to support full omni-channel model
  • Optionality: One-size fits nobody, Choozle has partnered with best in category leaders and democratized it for everyone
  • Optimization: Choozle leverages in-platform ML/AI Optimization with tenured resources to drive performance improvement
  • Outcomes: Your goals – our focus – winning together


  • Everything You Need Platform
  • High-Touch Partner
  • Guide to Surfing the Chaos

Is & Is Not

Choozle is

  • Trusted advisors
  • Unique approach
  • Opportunistic
  • Accountable
  • Personable
  • Resourceful
  • Relentless client focused
  • Problem Solving
  • Efficient / Time-saving
  • Lean
  • Utility
  • Software
  • Analytics
  • Partnership supersedes the platform

Choozle is not

  • An agency
  • Just technology
  • All knowing
  • Just a programmatic partner
  • Adding to the arbitrage
  • Middleman
  • Ad Network / Publisher / Ad Exchange

Our team of digital media experts are here to meet you where you are on your digital journey. Whether you’re looking to leverage our self-service platform or managed services, we’re ready to chat about your Display, CTV, Native, Audio, Video, DOOH, Search or Social advertising needs.