End-of-Year Key Findings & Results
Best-tested strategies to make 2024 a successful year.
Last year, digital advertising epitomized a landscape of innovation, data-conscious strategies, and the pursuit of immersive and personalized experiences that drive results. Advertisers emphasized quality, focusing on metrics that evaluated the impact and relevance of ad views rather than sheer reach.
Choozle aims to elevate brands by connecting them with their desired audience across various media platforms and channels. With the first half of 2024 behind us, merging retail media and digital advertising promises to create seamless human connections. The coming months promise disruption for advertisers and marketers; it is far from business as usual.
About this Report
This report provides insights into the allocation and impact of paid media budgets for leading brands in 2023. Leverage our key findings to inform and guide your digital advertising strategy to reach your annual goals and finish 2024 on a high note.
Personal support
While our tools automate the media buying process, we know the human touch still matters. Starting on day one, we guide you in using our self-serve tools, from campaign setup to optimization. We’re also available to troubleshoot in our support center and during dedicated office hours.
Online learning
Didn’t go to school for programmatic? Neither did we. Instead, we created our own path to self-service success. With a trove of resources available, including webinars, video courses, and support articles, you can quickly master key concepts and terms to navigate the digital advertising landscape.
Transparency & control
Our motto is digital advertising made easy for good reason. Through learning, guidance, and easy-to-tools, we enable our partners to take back control of their digital advertising—and make the ad tech world a better place for marketers and advertisers.
Trusted by
“Choozle has consistently proven to be a top performer for us. Month-over-month, I can count on the strategies we deploy in Choozle to drive new traffic to our site and steadily increase appointment bookings for each of our locations.”
–Jeff Archambault, Director of Marketing,
SharpeVision Modern LASIK
“Utilizing Choozle to bring programmatic in-house, versus working with several different vendors, makes it much easier for us to strategize and pitch new business. With the amount of control Choozle gives us, we’re able to prove real-time success.”
–Kate Diehl, Director, Media Buying,
One2One Targeting
