CASE STUDY

Maximizing Dealerships’ Advertising Strategy with Amazon Ads

With their distinct niche markets, motorcycle dealerships face unique challenges in reaching potential customers efficiently. Representing over 100 Motorcycle Dealerships, the client was focused on optimizing impression performance while staying within a specific CPM threshold. Choozle helped to achieve results by leveraging precise geo-targeting, Amazon’s proprietary data segments, and channels like Twitch and streaming TV.

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THE OBJECTIVE

The primary objective was to demonstrate the advantages of adopting a robust digital advertising strategy over traditional linear TV advertising. This strategy aimed to maximize efficiency by targeting the right users not only geographically but also by honing in on specific user characteristics and behaviors, utilizing Amazon’s data targeting offerings. The client wanted to reach previously untapped audiences and maintain a competitive CPM while showcasing the benefits of a digital approach.

THE SOLUTION

To meet the client’s objectives effectively, Choozle implemented a comprehensive digital advertising strategy incorporating Amazon Ads and targeting a highly specific audience. By identifying the ideal motorcycle buyer, Choozle was able to tap into custom audience segments such as motorcycle owners, individuals who owned specific motorcycle brands, shopping behaviors, and motorcycle enthusiasts to reach new and relevant audiences. Utilizing Amazon’s rich data sources, Choozle accessed inmarket, lifestyle, and automotive audiences, allowing the campaign to reach users based on browser behavior-specific interests. Also, by leveraging Amazon’s partnership with Polk, access to data from registered car users, including make, models, and more allowed for additional reach. In addition to traditional digital channels, Choozle ran campaigns across Twitch inventory to reach the 18+ user demographic, expanding the client’s reach beyond conventional methods. Lastly, each dealership had a 20-mile radius around its location to ensure hyper-localized targeting.

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KEY RESULTS

98%+

VCR

0.15%

DISPLAY CTR

$22

CTV CPM

$3

DISPLAY CPM

Our team of digital media experts are here to meet you where you are on your digital journey. Whether you’re looking to leverage our self-service platform or managed services, we’re ready to chat about your Display, CTV, Native, Audio, Video, DOOH, Search or Social advertising needs.

Tina Starr is the Executive Vice President of Revenue at Choozle, where she oversees the Account Management, Media Solutions, and Sales teams. She brings over 15 years of experience in marketing and advertising, with deep expertise in performance strategy, client success, and revenue leadership. Her integrated approach drives client retention, long-term growth, and a consultative service model that connects marketing efforts to measurable business outcomes.

Previously, Tina served as Vice President of Account Management and Strategy, where she built scalable programs, led high-performing teams, and strengthened Choozle’s approach to campaign execution and strategic planning. She is known for aligning cross-functional teams and delivering results through data-driven decision-making and trusted client partnerships.

She plays a key role in shaping Choozle’s go-to-market strategy and brings a collaborative, outcomes-focused mindset to every initiative.