Buckle up for campaign takeoff!
Facebook Instagram X-twitter Linkedin Youtube Getting a new digital advertising campaign off the ground, whether it’s your first or 31st, is a process. Designing new ads and landing pages, building new audiences, trying out new strategies, optimizing the campaign after launch, tracking performance—you get the picture. For new users, resources like Choozle Academy, our CPM Cheat […]
Choozlechat: Growing a marketing team with Megan Sullivan-Jenks
Facebook Instagram X-twitter Linkedin Youtube Hannah Middleton, Content Manager at Choozle: What’s your favorite part of being the Director of Marketing, and growing the Marketing team at Choozle? Megan Sullivan-Jenks, Director of Marketing and Communications at Choozle: Marketing is the glue that holds things together, especially with a growing tech company. This has enabled me to have […]
How to manage client & peer expectations
Facebook Instagram X-twitter Linkedin Youtube Choozle is a company just like any other. We have teammates to prove ROI to, colleagues across teams to explain processes to, and customers to do our best for. We also run campaigns—both within the Choozle platform and outside of it—so we get the importance of ensuring budgets are well […]
Display advertising software comparison: Choozle vs build-your-own
Facebook Instagram X-twitter Linkedin Youtube If you’re considering bringing programmatic advertising in-house or exploring other options for your digital advertising software, this infographic breaks down cost and time spent on Choozle versus building and aggregating a comparable full technology stack. The tech stack we’re referring to in this example—a standard strategic campaign in Choozle with $10,000 in […]
Team how-to: Lightning talks
Facebook Instagram X-twitter Linkedin Youtube In an effort to encourage learning and engaging in different skills outside of our day-to-day, the Choozle team implemented weekly lightning talks. The results? An engaged and curious team, eager to learn about whatever they can get their hands on. And we can definitely support that. WHAT Lightning talks, as Choozle […]
choozlechat: Design Week with Mike Kohn
Facebook Instagram X-twitter Linkedin Youtube When you have a team this awesome, you can’t keep an entire blog to yourself. That’s why we’re starting choozlechat, a series of blog posts with contributions from Choozle thought-leaders across every team. Have an idea for a choozlechat? Email us! Megan Sullivan-Jenks, Director of Marketing at Choozle: How would you explain […]
Key findings & best practices
Facebook Instagram X-twitter Linkedin Youtube In the age of modern digital advertising, data is king. Marketers aiming to maximize return on investment from their digital advertising efforts must analyze and implement a variety of best practices, tactics, and metrics associated with each channel and strategy. According to the IAB Full Year 2017 and Q4 2017 Internet […]
Targeting is a piece of cake!
Facebook Instagram X-twitter Linkedin Youtube The targeting tactics used in digital advertising strategies can range from basic demographics to detailed personas. Because of this, the targeting portion of creating programmatic ad campaigns can seem daunting at best. If you’re stuck in a rut, try to think of it as a wedding cake (except not as delicious). A […]
Digital advertising trends survey
Facebook Instagram X-twitter Linkedin Youtube We’ve hit the mid-year mark for 2018, and a lot has already happened in the ad tech space: Google Ad Blocker, GDPR, net neutrality, and much more. These looming events influenced many of the digital advertising trends predicted for 2018, but with Q1 and Q2 in the rearview mirror, are […]
The psychology of advertising
Facebook Instagram X-twitter Linkedin Youtube Ads have been sold and bought since the mid-1700s when the first ad placements were made to recruit soldiers for armed services. Over the next 200 years, an evolution occurred with products and then brands advertising their products in an evolving set of mediums and with varying strategies. Fast forward […]
