How to build company culture: tying the “how” back to the “why”
Facebook Instagram X-twitter Linkedin Youtube At Choozle, our Top Workplace-worthy culture didn’t happen overnight. It started with a strong foundation—namely, leaders who had a clear idea of putting people first. As we grow, though, we’ve found that it’s necessary to be more and more deliberate about how we maintain common ground across teams and what we […]
choozlechat: Scaling company culture with Emma Bindbeutel
Facebook Instagram X-twitter Linkedin Youtube Megan Sullivan-Jenks, Director of Marketing, Choozle: Culture building is huge right now, and lots of companies have competitive offerings. How do you hire and maintain top talent in an up-and-coming tech hub like Denver? Emma Bindbeutel, Director of People Operations, Choozle: A big goal at Choozle is to always hire hungry and […]
Employee happiness 101: A look inside Choozle’s unique work perks
Facebook Instagram X-twitter Linkedin Youtube If you know anything about Choozle as a company, you probably know that we tend to keep a strong focus on our company culture, aka, employee happiness and growth. Our unique employee perks are something that’s served as a strong base layer for all of the good and bad throughout […]
The boom of direct-to-consumer & its digital marketing strategies
Facebook Instagram X-twitter Linkedin Youtube The boom of direct-to-consumer brands over the past few years marks a shift in the way products are sold. This shift is not only disrupting established industries and causing a fundamental change in the relationship between brands and consumers but also how marketing teams are reaching those consumers. Download our […]
2018 Wrapped: Choozle edition
Facebook Instagram X-twitter Linkedin Youtube Now that 2018 has officially wrapped, we’re taking a look back at a year of steady growth, hard work, and positive change. 2018 year in review 2018 was one for the books. Our team moved offices, added partners, won impressions, and—as always—had tons of fun doing it. Scroll on for […]
Demystifying data driven advertising
Facebook Instagram X-twitter Linkedin Youtube We are entering a new digital advertising era where data will be more important than the creative message that drives the consumer. A few years ago, the main job of a marketer was to make attractive ads, billboards, and engaging taglines, but the digital age forced the marketers to adapt and […]
The creative process in advertising, from idea to impressions
Facebook Instagram X-twitter Linkedin Youtube Someone once told me that creativity doesn’t exist. (?) While I can’t help but disagree, it also got me thinking—what, exactly, is it? We often think that creativity is reserved for those who are in those “creative” roles, aka designers and copywriters. I think it’s about time that idea is […]
5 digital marketing facts to help validate your efforts
Facebook Instagram X-twitter Linkedin Youtube “Why does that budget need to be that high?” “How can we prove that this strategy impacts our bottom line?” “…Where is all of this going?” Marketers get asked these questions every day by the top dogs at their companies. It’s smart to always be equipped with some current data […]
CPM cheat sheet: Guidelines to programmatic bidding
Facebook Instagram X-twitter Linkedin Youtube Although it’s one of the most common advertising pricing models, calculating your advertising campaign CPMs can still throw even the most seasoned digital marketers for a loop. We want to make it a cinch for you and your team to get up to speed on all things CPM. This digital […]
choozlechat: Display ad creative with Creativity Multimedia
Facebook Instagram X-twitter Linkedin Youtube Megan Sullivan-Jenks, Director of Marketing & Communications, Choozle: From your point of view, how important are display ad creative assets to the success of a digital advertising campaign? Jim Wagner, Designer, Creativity Multimedia: Creative assets can be critical to a campaign’s ROI. Some relevant examples are: • Peta’s print and broadcast ads Peta creates […]
