Author: Luke Peterson

As Choozle’s Demand Generation Manager, Luke Peterson brings a broad range of expertise. With both brand and agency experience, Luke has developed skills in strategy development, go-to-market execution, and creating efficiency through marketing operations. With a passion for creating scalable and repeatable processes, Luke is always looking for the next problem to solve.

AI Is the New Advertising Buyer and Creative Director

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Facebook Instagram X-twitter Linkedin Youtube Interview with Tina Starr, EVP of Revenue By Luke Peterson, Demand Generation Manager As marketing budgets tighten and expectations rise, AI has emerged as both a creative partner and a performance driver. To explore how this transformation is reshaping go-to-market strategy, I sat down with Tina Starr, EVP of Revenue, […]

5 Ways Choozle + Kokai Elevate Your Advertising

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Facebook Instagram X-twitter Linkedin Youtube Ready to upgrade your campaign performance? Discover five ways Kokai, now integrated into Choozle campaigns, improves targeting, reach, and ROI with the help of Seeds and Universal Pixel. Better Marketing Starts With AI You Can Actually Use Marketers are surrounded by AI hype, from chatbots to creative tools, but most […]

The Future of Programmatic Advertising with Amazon

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Thursday Night Football streams on Prime Video while someone scrolls products on their phone during halftime. Later that night, they compare reviews on desktop. Two days later, they finally make the purchase on their iPad. For advertisers, that single customer journey may involve multiple platforms, disconnected reporting systems, fragmented audience workflows, and separate optimization environments. […]