The ascension of digital programmatic advertising has created a rapid expansion of what marketers are expected to be proficient in. From tag management to data management to reporting results, the... read more →
Due to the pandemic, college campuses look a bit different. These changes present new challenges for marketers trying to connect with students through digital advertising. College students are a dynamic... read more →
The D2C (direct-to-consumer) market has been growing rapidly at double-digit rates for several years. It is projected to maintain further growth in 2021, up to 19.2%. These movements result from... read more →
In October of 2020, Choozle invested in me to go to a Scrum Master Certification course through Mountain Goat Software with Mike Cohn. After taking in strategies and best practices... read more →
Working together is a phrase we’ve all heard since our early elementary school days. It’s a critical part of many work cultures and helps move projects forward between specialized teams.... read more →
When advertising online, it can be challenging to find segments of people who you want to target. Third-party audience data enables you to reach users based on their interests, purchase... read more →
Q: What do you do here at Choozle? Hannah Hoovler, Senior Accountant: I’m the Senior Accountant. It’s an accrual world, and I strive to be audit I can be. Q:... read more →
In this choozlechat podcast episode, we chatted with our Director of Partnerships & Strategic Solutions, Hunter Phillips, about digital out-of-home, or DOOH advertising. We cover: What DOOH advertising is How... read more →
Big changes from Google and Apple loom on the horizon for the advertising industry. In this post, our CTO, Adam Woods, explains what 2021 has in store for marketers and... read more →
With only two percent of applicants getting their resumes pulled from the stack, you might be wondering how to stand out in a job interview. It's not easy, especially in... read more →
Follow these demand generation best practices to create a well-oiled lead process, align your team, and achieve your sales goals. There are different skills and tactics salespeople utilize to be... read more →
Account-based marketing (ABM) is a strategic approach to business marketing that focuses efforts on a defined set of key target companies within a market. Many business-to-business (B2B) marketers will cast... read more →
Back in 2018, I was lucky enough to attend a workshop focused on the strategic aspects of a design system. The presenter was Nathan Curtis, founder of the design/development outfit,... read more →
Hannah Middleton, Content Manager: Before we dig in, I'd like to ask a question inspired by the current state of the world–what's your go-to quarantine activity? Julie Pifer, Product Manager:... read more →
Hannah Middleton, Content Manager: To start, what is search retargeting exactly? Sam Kang, Strategic Account Manager: Search retargeting is a great way for brands to expand their SEO & SEM... read more →