When a user comes to your website, you want them to do something. This can be as simple as signing up for an email list, to something a little more... read more →
We've said it before and we'll say it again—we're no strangers to the fact that the digital advertising industry is infamous for its complicated terms. Sure, there's a bit of... read more →
Megan Sullivan-Jenks, Director of Marketing, Choozle: Let’s start with the basics. In a nutshell, what are organic marketing channels and how do they work? Chuck Aikens, Founder, Volume Nine: Organic channels... read more →
Programmatic advertising offers many benefits beyond faster reporting times and real-time optimization. The total number of benefits provided by programmatic advertising is, often, what convinces marketers and advertisers to start... read more →
The holiday season is upon us and we know that every hour matters for marketers during this busy season. We've aggregated our best recommendations for setting up an effective holiday... read more →
Megan Sullivan-Jenks, Director of Marketing at Choozle: We have a lot to cover, so let's get right to it. What marketing strategies does Choozle use for its display campaigns? Simon Koscielski, Marketing... read more →
How do in stream and in banner video ads stack up against each other, what are the differences, and how can you better serve your target consumer with engaging video advertising?... read more →
Digital advertising creative is a key aspect of any campaign, drawing the audience to engage with your overall campaign goals. However, there comes a point when a user is tired... read more →
Ever since the first banner ad emerged in 1994, the digital advertising world exploded with new terminology seemingly going the way of Wall Street with exchanges, DSPs, SSPs—turning this new... read more →
We know marketers are constantly faced with improving the reach and performance of the campaigns you're running. With this in mind, we’ve built a new native advertising library that can... read more →
In programmatic advertising campaigns, the goal is often clear: to increase conversions and engagement. However, not all digital marketing conversions are the same. Knowing the difference between hard conversions vs.... read more →
We know digital marketing reporting can be intimidating. Luckily, Choozle makes it foolproof with several user-friendly reporting options from quick dashboard visualizations to downloadable PDFs, Excel reports, and Detailed Reports.... read more →
HTML5 creatives are one of the most interactive creative types available in digital advertising today. The options with an HTML5 creative are virtually endless. Popular B2C brands are known for... read more →
End of the year campaigns are quickly approaching, and we know that it is important for marketers to be able to track every campaign’s reach and return on investment. With... read more →
Megan Sullivan-Jenks, Director of Marketing at Choozle: What are the main purposes of political advertising campaigns? Sam Rutzick, Account Strategist at Choozle: Political campaigns exist for two main purposes: To... read more →