Lead generation refers to the process of creating an interest in a product or service by prospecting potential clients to develop the sales pipeline. It is an integral part of... read more →
Regardless of your political affiliation, it's safe to say we can all agree on one thing: This election has made its mark on the digital advertising ecosystem. The 2008 election... read more →
Real-time bidding has changed the face of online advertising, but there's still confusion around what it actually is. Here's a primer, in plain English: Everyone's talking about real-time bidding. What... read more →
Determining the goals for your digital advertising campaign is one of the most important steps in the media strategy process. The goals you decide to use for your campaign create... read more →
Tackling a digital advertising strategy can be overwhelming. Not only are there a lot of digital advertising tactics that can be used but there are multiple ways to execute your... read more →
When reading headlines about digital ad fraud, you'd have to conclude ad fraud is the F-word in Digital Advertising. But the reality? The dirty little secret is that there are... read more →
Global digital advertising is now a $200 billion industry, but while advertisers are spending more than ever before in digital, it has found that many advertisers lack the transparency and... read more →
As agencies look at self-serve digital programmatic media buying platforms, they are asking, "How many people do we need to run this programmatic platform?" Generally, it depends on the marketing... read more →
The 2016 Summer Olympics are in full swing in Rio and bystanders cannot help but feel the competitive spirit in every aspect. However, it doesn't just take the Olympics to... read more →
Ad blocking has been a point of concern across the digital landscape for a long time. With any concern, it is important to dive into what exactly the issue is,... read more →
Developing a marketing strategy takes time and various rounds of testing different tactics. It is also very important to gather insight into your campaign performance to ensure that it is... read more →
Choozle's self-service platform is strategically designed to put you in the driver's seat of your advertising campaigns. Not only do we make digital advertising a cinch, but we also... read more →
There are many targeting tactics available for advertisers to take advantage of in programmatic advertising. However, which are right for you? IP Targeting is an additional strategy to pursue when... read more →
The Ad Tech ecosystem is constantly evolving and continuing to be a highly competitive environment. While major agencies have embraced and invested in programmatic buying, new research from Strata... read more →
The digital and online advertising remains the fastest growing medium for advertising globally and is expected to surpass traditional television by 2020, according to a new report. Online advertising is... read more →