Throughout the course of a campaign, marketers must know the importance of a little TLC during the flight dates to ensure seamless success. But, where to start? We know optimizations... read more →
In this choozlechat podcast episode, we chatted with our Director of Partnerships & Strategic Solutions, Hunter Phillips, about digital out-of-home, or DOOH advertising. We cover: What DOOH advertising is How... read more →
With growing concerns around the third-party cookie, contextual targeting is evolving, becoming more advanced, and as a result, more relevant and useful to marketer’s campaign strategies. Contextual targeting, which enables... read more →
Cross-device tracking is one of the most valuable tactics available to marketers today—and for a good reason. Eighty-four percent of U.S. households own at least one smartphone, and 80 percent... read more →
Digital advertising strategies can vary greatly depending on the vertical and target audience. For B2B marketers looking to reach decision-makers at companies, this year has offered up some changes to... read more →
In this choozlechat podcast episode, we chatted with Account Executive Samantha Rutishauser about leveraging connected TV for special events like live sports, the Olympics, and more. We cover: The advantages... read more →
What is viewability? How is it measured? Is it the same as above-the-fold? Let's clear it all up in plain, human English. Simply put: Viewability is a metric that helps... read more →
Digital advertising. Digital advertising for branding. Digital advertising for leads. Digital advertising for e-commerce. Digital advertising for recruitment. Marketers and agencies are becoming an integral part of company hiring teams... read more →
Big changes from Google and Apple loom on the horizon for the advertising industry. In this post, our CTO, Adam Woods, explains what 2021 has in store for marketers and... read more →
Digital advertising strategies can vary greatly depending on the vertical and target audience. For marketers looking to tackle strategies for community locations, it wasn’t any different. While the strategies... read more →
We listen to them in our cars, at home, during our workouts, and even in the shower. Podcasts have grown in adoption in the last few years as consumers adopt... read more →
With only two percent of applicants getting their resumes pulled from the stack, you might be wondering how to stand out in a job interview. It's not easy, especially in... read more →
The last year may have brought a lot of uncertainty, but it also brought new ways of doing things and new opportunities. The coronavirus pandemic that hit in March... read more →
Today, the most common form of digital advertising is a hybrid of open exchange and private marketplaces. As the demand for more control, better ad quality, and improved brand safety... read more →
Over 48 million homes will shift from linear TV to only connected TV (CTV) by 2021, according to eMarketer. As CTV has gained momentum with consumers, advertisers have invested accordingly.... read more →