Expand your search strategy to display advertising with search retargeting (also known as search targeting) through specialized data partners, including Cross Pixel, Datonics, and others. This audience-based targeting approach enables... read more →
Online gaming is one of the fastest-growing industries today. Especially now, with everyone inside–a study from Neilsen found that video-gaming is currently at an all-time high. As the number of... read more →
TapClicks and Choozle have expanded their partnership with the introduction of the new Choozle Enhanced API Data Connector. This new data connector gives users access to a multitude of detailed... read more →
As the display ad buying landscape continues to evolve, it also continues to grow–eMarketer estimates that by 2021 almost 88 percent of all US digital display ad dollars will transact... read more →
As marketers ourselves, we’ve been keeping an eye on the status of the third-party cookie. Over the last several months, more web browsers, like Google, Firefox, and Safari, have announced... read more →
Grab your pencils, notebooks, and Ti-84 calculators. The 2020 back-to-school season has begun. Before you get too excited, marketers should expect some changes. Like many other aspects of our lives,... read more →
Conventional wisdom would have us, as digital marketers, believe that above-the-fold inventory is the most valuable landscape for ad placements. But is it really? In this post, we’ll take... read more →
With the ability to upload first-party data, optimize campaigns in real-time, and reduce wasted ad spend, it's not hard to see why more and more marketers are taking advantage of... read more →
Account-based marketing (ABM) is a strategic approach to business marketing that focuses efforts on a defined set of key target companies within a market. Many business-to-business (B2B) marketers will cast... read more →
Back in 2018, I was lucky enough to attend a workshop focused on the strategic aspects of a design system. The presenter was Nathan Curtis, founder of the design/development outfit,... read more →
Hannah Middleton, Content Manager: Before we dig in, I'd like to ask a question inspired by the current state of the world–what's your go-to quarantine activity? Julie Pifer, Product Manager:... read more →
Hannah Middleton, Content Manager: To start, what is search retargeting exactly? Sam Kang, Strategic Account Manager: Search retargeting is a great way for brands to expand their SEO & SEM... read more →
As we approach the enforcement date for CCPA, marketers should be refocusing on data—or, more specifically, the right data—that is used in their digital advertising campaigns. For marketers who are... read more →
Today's marketers have a hefty toolbox full of different channels, tactics, and formats to create the ideal strategy that achieves positive business outcomes. From display advertising, search advertising, and paid... read more →
With changes to our day-to-day, more and more consumers are avoiding going to the store and instead opting to get goods like groceries & restaurant take-out delivered to their doors.... read more →