Your Customer’s Journey Isn’t Linear. Why Should Your Advertising Be?
The Digital Consumer: Always Moving, Always Connected Gone are the days of predictable consumer journeys. Today’s customers quickly transition between devices and platforms, browsing products on mobile, researching on desktop, watching content on connected TV (CTV), and making in-app purchases. According to a Google/Ipsos study, 90% of consumers move between multiple screens before completing a […]
Driving Outcomes in the Zero-Click Era: A New Playbook for Digital Marketers
The digital marketing landscape is at a pivotal juncture. As Google moves closer to a zero-click norm, and platforms like Instagram, Reddit, and Chat GPT emerge as preferred search tools, the metrics marketers rely on to measure success are evolving. The focus is shifting away from clicks and traffic to something far more significant—tangible business […]
Artificial Intelligence, Innovation, and New Paths for Advertising at CES 2025
Another Consumer Electronics Show (CES) is in the books! It is always a great way to kick off the new year, pressure test those resolutions (I crushed my daily step goals!), and gain insights into the broad cross-section of the technology and media industries. Joining 140,000 attendees across multiple venues in Las Vegas this year, […]
CES 2025: The Convergence of Innovation, Media, and Technology
Attending CES isn’t just about seeing the latest tech; it’s about being part of something bigger. It’s a global convergence of innovation, media, culture, and technology. At its core, CES is a community where brilliant, forward-thinking people come together to share ideas, challenge the status quo, and shape the future. CES 2025 once again delivered […]
U.S. State Privacy Legislation: Key Updates and Impacts on Digital Advertising
State privacy legislation continues to expand across the U.S. California set a precedent by passing the first privacy law in 2020, which has since been amended with additional regulations. In 2023, four more states—Virginia, Colorado, Connecticut, and Utah—enacted similar laws. This momentum continued in 2024, with Oregon, Texas, Florida, and Montana joining the list. The […]
Why the Talent Gap in Programmatic Matters for Your Business—& How to Address It
In a world where digital advertising budgets are skyrocketing, programmatic advertising has become the foundation for reaching the right audience at the right time. Yet, as brands and agencies embrace programmatic to drive results, a significant hurdle remains: finding skilled programmatic talent. The shortage of expertise in this space isn’t just an HR issue, it’s […]
The Customer Journey is Evolving: Are You Keeping Up?
Gone are the days when the customer journey resembled a neatly organized funnel. Today, people don’t take a linear path to purchase—they zigzag, detour, and hop between platforms, devices, and touchpoints in ways that are anything but predictable. For agencies and brands, this evolution presents both a challenge and an opportunity: how do you connect […]
6 Ways SMBs Can Win the Holiday Season in a Shorter Year
The holiday season is in full swing, but this year, it’s moving faster than ever. With Thanksgiving landing late, there are fewer weeks to engage shoppers. For small and mid-sized businesses (SMBs), this condensed timeline makes strategic planning and execution crucial. Despite the time crunch, the opportunity is significant: According to Deloitte’s holiday forecast, overall […]
The Future of Programmatic Advertising with Amazon
As programmatic advertising advances, marketers are facing a more complex digital landscape. The push for greater accuracy in targeting, access to premium inventory, and achieving optimal results is more critical than ever. Amazon, through its Demand-Side Platform (DSP), is a key player in leading the charge in redefining how brands engage with consumers and drive […]
