What is a Landing Page? | Digital Marketing Tips
Facebook Instagram X-twitter Linkedin Youtube In digital marketing, a compelling landing page is more than a nice-to-have; it’s a performance multiplier. Whether running a paid media campaign, testing new creative, or capturing leads for a B2B webinar, landing pages remain one of the most critical tools in your advertising toolkit. What is a Landing Page? […]
Best Practices for Setting Up Digital Advertising Campaigns
Facebook Instagram X-twitter Linkedin Youtube Digital advertising has evolved from an experimental budget line item into a foundational business driver. In today’s crowded, AI-powered, data-saturated environment, setting up campaigns properly is the difference between outcomes and overspend. Yet despite the massive global investment in digital media, expected to reach $740 billion in 2025, per Statista. […]
10 Data-Driven Numbers to Help You Plan Your Year
Facebook Instagram X-twitter Linkedin Youtube The most successful marketers in 2025 aren’t winging it, they’re planning with precision. And that precision starts with data. From AI automation to skyrocketing video ad engagement, the numbers shaping this year’s media landscape are too powerful to ignore. Below, we’ve curated ten of the most relevant and timely stats […]
What is Click-Through Rate (CTR) and Why It Matters
Facebook Instagram X-twitter Linkedin Youtube Click-through rate, or CTR, is one of the most fundamental metrics in digital advertising. Whether you are running search campaigns, display banners, video ads, or programmatic campaigns across multiple devices, CTR helps you understand whether your message is compelling enough to get a user to take action. While newer metrics […]
The Benefits of Programmatic Advertising for SMBs in 2025
Facebook Instagram X-twitter Linkedin Youtube Programmatic advertising continues to transform digital media buying, streamlining how businesses reach their audiences. By 2028, Statista projects that 8% of digital advertising revenue will stem from programmatic. Its technology-driven approach to buying and selling digital advertising space automates the process of placing ads on websites, apps, and other platforms, […]
How Retail Media Works for Non-Retail Brands
What Started in the Cart Now Reaches Far Beyond It Retail media is rewriting the playbook on digital advertising. What started as a way for brands to boost product visibility on retailer websites has quickly evolved into something much bigger. Today, it’s a data-rich, intent-driven environment that all types of advertisers can tap into, from […]
Cross-Device Tracking & Targeting 101
Facebook Instagram X-twitter Linkedin Youtube Cross-device tracking is one of the most valuable tactics available to marketers today—for good reason. With U.S. consumers using more connected devices than ever, marketers need to reach their audiences seamlessly across all these touchpoints. The vast majority of Americans—97%—now own a cellphone of some kind, with nine in ten […]
Tentpole Marketing for Programmatic, Search, and Social
Tentpole Marketing Is Key for Agencies and Brands In advertising, timing isn’t everything, it’s the thing. Cultural moment marketing, also known as tentpole campaigns, event-based advertising, or seasonal media activations, is among the most effective ways to engage large, passionate audiences when they’re most attentive. These aren’t just trending topics; they’re pre-planned media opportunities with […]
Tariffs Are Back. Don’t Let Them Shrink Your Brand.
How Resilient Brands Are Winning in a Volatile Market The return of aggressive tariff policy in 2025 is rattling executives across every sector, from manufacturing to retail to media. But while finance teams brace for margin pressure, marketing leaders are making a different kind of move: holding the line on ad spend or even increasing […]
The New Age of Gatekeeping: Why Advertisers Are Rebuilding Walls
When Everyone’s Invited, No One Feels Special In a digital world where content is endless and everything is always available, advertisers face a paradox: the more accessible their messages, the easier they are to ignore. Enter the unexpected resurgence of an old tactic with a new twist—gatekeeping. This isn’t about excluding people for the sake […]
