Track Digital Advertising Impact on Offline Conversions
Facebook Instagram X-twitter Linkedin Youtube How do marketers know if their digital campaigns are creating conversions and if customers are going offline when making purchases? This has long been the situation that caused sales teams and marketers to silo their efforts and track hard conversions and soft conversions separately, despite working towards the same goal. […]
The Seven Pillars of Digital Marketing Success: Introduction
Facebook Instagram X-twitter Linkedin Youtube In order to launch a successful programmatic ad campaign, whether it is your first or five-hundredth, you’ll need to understand the foundations of digital advertising as well as The Seven Pillars of Programmatic you can use to create consistent success when executing your marketing plan. Programmatic advertising encompasses several automated […]
Activating Amazon Ads for results that matter
Facebook Instagram X-twitter Linkedin Youtube With billions of websites across the open web, it can be challenging to know how to place your digital ads to guarantee you reach your target in-market audience. Targeting tools like geolocation, site, category, and keyword targeting help your campaigns find your ideal audience on the open web, but using […]
Connected TV advertising: everything you need to know
Facebook Instagram X-twitter Linkedin Youtube Connected TV is taking the digital advertising world by storm. Getting your ads on the big screen without the big price tag, reaching cord-cutters and highly engaged views, and mixing up your marketing mix are just the tip of the iceberg when it comes to reasons why connected TV advertising […]
How to capitalize on the Summer Games with an omnichannel digital strategy
Facebook Instagram X-twitter Linkedin Youtube Millions of people have been patiently waiting for the return of the most extraordinary sporting event held every four years, the Summer Olympics. For many, watching the Summer Games is a legacy ritual associated with family, friends, and nostalgia. The 2021 Olympics are expected to be a landmark event for […]
What is: native advertising
Facebook Instagram X-twitter Linkedin Youtube Native advertising is rising fast in popularity, and effectiveness, in today’s digital advertising landscape. Consumers have become much more sophisticated in how they discover and interact with content online. Native advertising breaks the mold of most other digital tactics and allows brands to communicate with consumers in a subtle and […]
Managed service vs. self-service programmatic advertising
Facebook Instagram X-twitter Linkedin Youtube Programmatic advertising offers a vast array of options for marketers and advertisers to get their digital campaigns in front of exactly who they want when they want, and where they want. Two of the most widely-used options for running digital advertising campaigns through a programmatic platform are self serve and managed […]
choozlechat: Tactics for local targeting for a D2C wellness brand with Adventure Creative
Facebook Instagram X-twitter Linkedin Youtube The D2C (direct-to-consumer) market has been growing rapidly at double-digit rates for several years. It is projected to maintain further growth in 2021, up to 19.2%. These movements result from shifting consumer preferences and the strengthening of eCommerce behavior as more brands find interesting ways to capitalize on the chance […]
From doing agile to being agile with Mike Baldassare
Facebook Instagram X-twitter Linkedin Youtube In October of 2020, Choozle invested in me to go to a Scrum Master Certification course through Mountain Goat Software with Mike Cohn. After taking in strategies and best practices from the course I locked myself in a room for many weeks, developing a plan to implement the concepts presented to […]
What is: digital out-of-home advertising?
Facebook Instagram X-twitter Linkedin Youtube Digital out-of-home (DOOH) refers to any media that’s displayed in environments that are viewable to the general public, such as digital billboards, screens found in businesses, shopping malls, and other highly-trafficked locations. These displays work in the same way traditional billboards and signs have for years, but with a lot […]
