3 things we learned from increasing gender diversity in the workplace
Facebook Instagram X-twitter Linkedin Youtube The benefits of gender diversity in the workplace are many. But it’s no secret the tech industry is still behind on the gender-diversity front. We’re incredibly proud that Choozle, as a medium-sized company with 54 people, has achieved gender diversity across the board, from leadership to engineering roles. Overall, women […]
4 common digital advertising pitfalls (and how to avoid them)
Facebook Instagram X-twitter Linkedin Youtube We know, marketer. Planning a digital advertising campaign is hard. One minute, you think you’re guiding your team’s efforts in the right direction, but in the next, less-than-stellar results begin to trickle in, giving you a hard reality check. While you can’t control or plan for everything, we do see a […]
choozlechat: In-house digital advertising solutions with Glenn Martin at Webspec
Facebook Instagram X-twitter Linkedin Youtube In-house digital advertising solutions are key for the team at Webspec. We wanted to understand more about how they integrated programmatic advertising into their overall marketing solutions for their clients and the value they get out of having an in-house digital advertising solution. We sat down with Glenn Martin, Digital […]
What’s coming after Google ends the advertising cookie?
Facebook Instagram X-twitter Linkedin Youtube Facebook Instagram X-twitter Linkedin Youtube If you’ve ever seen a vine overtake a landscape, sprawling across buildings, power lines, and treetops, you’ve witnessed how something small can quietly become all-encompassing. That’s exactly what happened with the third-party cookie in digital advertising. Originally developed by Netscape in 1994, the HTTP cookie […]
How to use budgeting and segmentation to maximize retargeting campaigns
Facebook Instagram X-twitter Linkedin Youtube Retargeting should be a core strategy for any digital advertising campaign. Just think about how your potential customers will browse numerous websites and other brands throughout their buying process. Retargeting will keep you top of mind. Depending on your buying process, your potential customers will do a fair amount of […]
Why make the switch from traditional media buying to programmatic?
Facebook Instagram X-twitter Linkedin Youtube Programmatic advertising has quickly become the most popular platform for digital advertising. In fact, it is expected to grow 31% within the next year. Spend will continue to grow along with the adoption of programmatic advertising. According to the IAB, Programmatic advertising has been on a meteoric rise and is expected […]
choozlechat: A marketer’s guide to navigating the CCPA with Kendra Rizzo
Facebook Instagram X-twitter Linkedin Youtube Hannah Middleton, Content Manager: To kick things off, let’s start with a random, yet telling question: If you had to watch one TV show over and over again for the rest of time, what would it be? Kendra Rizzo, VP of Advertising Technology: Dr. Who because I love it, but also because there […]
choozlechat: What is an ad tag? With Hunter Phillips
Facebook Instagram X-twitter Linkedin Youtube Hannah Middleton, Content Manager at Choozle: To kick things off, let’s start with a random, yet telling question: If you had to watch one TV show over and over again for the rest of time, what would it be? Hunter Phillips, Product Owner at Choozle: The Office. HM: Now that we’ve got the […]
Guide to creating a marketing budget
Facebook Instagram X-twitter Linkedin Youtube Jumping out of a plane, throwing the first pitch at a baseball game, or climbing all the 14ers in Colorado might be more daunting than creating a marketing budget. But, as a marketer, I can’t think of anything more unnerving than creating your very first marketing budget, especially in the Covid-19 era. […]
choozlechat: The value of geofencing & geoframing with Joel Ross at OnScreen Media
Facebook Instagram X-twitter Linkedin Youtube Megan Sullivan-Jenks, Director of Marketing, Choozle: We sometimes like to kick these off by asking the most important questions first. If you could only watch one movie for the rest of your life, what would it be? Joel Ross, Vice President, OnScreen Media: Ha, Field of Dreams. MSJ: Let’s start with an explanation of […]
