choozlechat: Social to Programmatic with Tayler Carpenter, Blue Wheel Media
Facebook Instagram X-twitter Linkedin Youtube Social media marketing is just the tip of the iceberg for the team at Blue Wheel Media. After putting together a case study on their adoption of Choozle, we wanted to understand more how they integrated programmatic advertising into their overall marketing solutions for their clients. We sat down with […]
Picking keywords for contextual keyword targeting
Facebook Instagram X-twitter Linkedin Youtube Most marketers equate keywords solely with paid search campaigns. Well, they are not mutually exclusive. Thanks to contextual keyword targeting, marketers can expand the success they’ve had on paid search to their programmatic advertising strategies. Marketers have turned to keyword targeting because it gives them control over the environment in which their […]
Leverage your emails: Four steps to activate CRM data onboarding
Facebook Instagram X-twitter Linkedin Youtube What’s the single most valuable asset as a brand or company? Customers (and potential customers)! While it might be the most obvious answer, customer data (i.e., CRM data) is often overlooked when creating and implementing digital marketing strategies. Think about all the data generated from customers—the email newsletters they’ve signed […]
choozlechat: Growing programmatic with Emily Branson & Annie Heggeman at Exclamation Media Group
Facebook Instagram X-twitter Linkedin Youtube Megan Sullivan-Jenks, Director of Marketing, Choozle: We sometimes like to kick these off by asking the most important questions first. If you could only eat one food for the rest of your life, what would it be and why? Emily Branson, Media Manager, Digital & Social, Exclamation Media Group: Ooh, definitely cheese! […]
What is: eCPM? | Digital advertising metrics
Facebook Instagram X-twitter Linkedin Youtube CPM, eCPM, CPC—ah, too many similar-sounding acronyms! The digital advertising space is known for them, and many digital advertisers are confused by them. It might not be evident to everyone, but there’s a good reason for these acronyms, and it’s performance metrics! Digital advertisers use a variety of performance metrics […]
choozlechat: The impact of the shift to first-price auctions with Julie Pifer
Facebook Instagram X-twitter Linkedin Youtube Megan Sullivan-Jenks, Director of Marketing, Choozle: Before we dig too deep into what’s happening, can you start by explaining the difference between first-price auctions and second-price auctions? Julie Pifer, Product Manager, Choozle: The core difference between first-price auctions and second-price auctions is in the way the auctions are finalized, which affects what rate […]
What is: pay-per-click, or PPC?
Facebook Instagram X-twitter Linkedin Youtube Pay-per-click noun a system used to set prices for online advertisements on a search engine or other website, by which the advertiser pays a small fee to the website publisher each time a user clicks on the advertisement. source: dictionary.com Ever since the digital marketing boom began, marketers have been […]
What’s CPA, or cost-per-acquisition?
Facebook Instagram X-twitter Linkedin Youtube CPC, CPA, CPM–is your head spinning with all these advertising acronyms? In this post, we’ll demystify one of them: CPA, or cost-per-acquisition. (But read our ones on CPC, or cost-per-click, and CPM, a.k.a. cost per mille,next.) Simply put: Cost-per-acquisition, also sometimes referred to as cost-per-action, is an online advertising metric that measures […]
Digital advertising metrics: Cost-per action vs cost-per click
Facebook Instagram X-twitter Linkedin Youtube Whether you’re new to the digital advertising space or have been a long-time user, you’ve probably debated over the correct metrics to use for campaign optimization and measuring success. Looking at any digital advertising report can be overwhelming as it quickly involves acronyms, pixels, sizes, and percentages, all without a […]
choozlechat: in-house agency advantages and disadvantages with Conor Dalton, Blueliner
Facebook Instagram X-twitter Linkedin Youtube Megan Sullivan-Jenks, Director of Marketing, Choozle: We sometimes like to kick these off by asking the most important questions first. What is your must-have morning drink? Coffee, tea, smoothie? Conor Dalton, Marketing Director, Blueliner: Coffee, definitely—but I really try not to have it very first thing or until I get into the […]
