What is: eCPM? | Digital advertising metrics
Facebook Instagram X-twitter Linkedin Youtube CPM, eCPM, CPC—ah, too many similar-sounding acronyms! The digital advertising space is known for them, and many digital advertisers are confused by them. It might not be evident to everyone, but there’s a good reason for these acronyms, and it’s performance metrics! Digital advertisers use a variety of performance metrics […]
choozlechat: The impact of the shift to first-price auctions with Julie Pifer
Facebook Instagram X-twitter Linkedin Youtube Megan Sullivan-Jenks, Director of Marketing, Choozle: Before we dig too deep into what’s happening, can you start by explaining the difference between first-price auctions and second-price auctions? Julie Pifer, Product Manager, Choozle: The core difference between first-price auctions and second-price auctions is in the way the auctions are finalized, which affects what rate […]
What is: pay-per-click, or PPC?
Facebook Instagram X-twitter Linkedin Youtube Pay-per-click noun a system used to set prices for online advertisements on a search engine or other website, by which the advertiser pays a small fee to the website publisher each time a user clicks on the advertisement. source: dictionary.com Ever since the digital marketing boom began, marketers have been […]
What’s CPA, or cost-per-acquisition?
Facebook Instagram X-twitter Linkedin Youtube CPC, CPA, CPM–is your head spinning with all these advertising acronyms? In this post, we’ll demystify one of them: CPA, or cost-per-acquisition. (But read our ones on CPC, or cost-per-click, and CPM, a.k.a. cost per mille,next.) Simply put: Cost-per-acquisition, also sometimes referred to as cost-per-action, is an online advertising metric that measures […]
Digital advertising metrics: Cost-per action vs cost-per click
Facebook Instagram X-twitter Linkedin Youtube Whether you’re new to the digital advertising space or have been a long-time user, you’ve probably debated over the correct metrics to use for campaign optimization and measuring success. Looking at any digital advertising report can be overwhelming as it quickly involves acronyms, pixels, sizes, and percentages, all without a […]
choozlechat: in-house agency advantages and disadvantages with Conor Dalton, Blueliner
Facebook Instagram X-twitter Linkedin Youtube Megan Sullivan-Jenks, Director of Marketing, Choozle: We sometimes like to kick these off by asking the most important questions first. What is your must-have morning drink? Coffee, tea, smoothie? Conor Dalton, Marketing Director, Blueliner: Coffee, definitely—but I really try not to have it very first thing or until I get into the […]
3 ways to utilize contextual keyword targeting
Facebook Instagram X-twitter Linkedin Youtube As a marketer, I’m always looking for ways to engage with people who are already in the market for the thing I’m promoting. Contextual keyword targeting, simply put, makes it that much easier to do. It’s a win-win for both advertisers and consumers—they only see ads they’re interested in, and you only […]
choozlechat: creative optimization with Mike Gerpe, Shotzr
Facebook Instagram X-twitter Linkedin Youtube Megan Sullivan-Jenks, Director of Marketing, Choozle: We sometimes like to kick these off by asking the most important questions first. If you could only have one tech accessory for the rest of your life, what would it be and why? Mike Gerpe, Head of Business Development, Shotzr: A Camera! Anyone really, but […]
SharpeVision MODERN LASIK can see clearly now, with Choozle
Facebook Instagram X-twitter Linkedin Youtube SharpeVision MODERN LASIK’s promise is simple, yet powerful: to provide patients with a better LASIK experience. With locations in Austin, Chicago, and Seattle, their healthcare digital marketing strategy includes utilizing smart, targeted data to increase bookings in all three unique markets. SharpeVision is able to achieve its key objectives in […]
Optimization octopus | 8 easy digital marketing optimization
Facebook Instagram X-twitter Linkedin Youtube Digital marketing optimization is a sometimes overlooked step that’s actually almost as important as the campaign setup itself. Luckily, our team of experts nailed down their favorite, go-to digital ad optimizations. We call it the optimization octopus—and today, we’re sharing it with you. Digital marketing optimization is a sometimes overlooked step that’s […]
