Your Customer’s Journey Isn’t Linear. Why Should Your Advertising Be?
The Digital Consumer: Always Moving, Always Connected Gone are the days of predictable consumer journeys. Today’s customers quickly transition between devices and platforms, browsing products on mobile, researching on desktop, watching content on connected TV (CTV), and making in-app purchases. According to a Google/Ipsos study, 90% of consumers move between multiple screens before completing a […]
Driving Outcomes in the Zero-Click Era: A New Playbook for Digital Marketers
The digital marketing landscape is at a pivotal juncture. As Google moves closer to a zero-click norm, and platforms like Instagram, Reddit, and Chat GPT emerge as preferred search tools, the metrics marketers rely on to measure success are evolving. The focus is shifting away from clicks and traffic to something far more significant—tangible business […]
Artificial Intelligence, Innovation, and New Paths for Advertising at CES 2025
Another Consumer Electronics Show (CES) is in the books! It is always a great way to kick off the new year, pressure test those resolutions (I crushed my daily step goals!), and gain insights into the broad cross-section of the technology and media industries. Joining 140,000 attendees across multiple venues in Las Vegas this year, […]
CES 2025: The Convergence of Innovation, Media, and Technology
Attending CES isn’t just about seeing the latest tech; it’s about being part of something bigger. It’s a global convergence of innovation, media, culture, and technology. At its core, CES is a community where brilliant, forward-thinking people come together to share ideas, challenge the status quo, and shape the future. CES 2025 once again delivered […]
U.S. State Privacy Legislation: Key Updates and Impacts on Digital Advertising
State privacy legislation continues to expand across the U.S. California set a precedent by passing the first privacy law in 2020, which has since been amended with additional regulations. In 2023, four more states—Virginia, Colorado, Connecticut, and Utah—enacted similar laws. This momentum continued in 2024, with Oregon, Texas, Florida, and Montana joining the list. The […]
Why the Talent Gap in Programmatic Matters for Your Business—& How to Address It
In a world where digital advertising budgets are skyrocketing, programmatic advertising has become the foundation for reaching the right audience at the right time. Yet, as brands and agencies embrace programmatic to drive results, a significant hurdle remains: finding skilled programmatic talent. The shortage of expertise in this space isn’t just an HR issue, it’s […]
How to use data in your digital ad strategy
Facebook Instagram X-twitter Linkedin Youtube With consumers more invested in digital media than ever before, there is a greater opportunity to carefully consider your digital advertising strategy. This new level of engagement is valid across all channels, but none more so than digital display advertising. To build the most effective strategy for a digital advertising […]
