In the evolving entertainment landscape, our national-based movie theater client faced the challenge of promoting its unlimited pass for in-person theater experiences and increasing general awareness amidst the growing trend of at-home movie streaming.
CTV played a pivotal role in filling the funnel with awareness. By harnessing CTV’s visual and immersive power, we introduced audiences to the unique experience of the client’s unlimited pass for in-person theater engagements. Event player retargeting audiences allowed the campaign to strategically target users who had engaged with the initial CTV content, ensuring a more personalized and nuanced approach in subsequent campaign stages. Data targeting emerged as a crucial component in driving users down the funnel. It included targeting unique audiences with different creatives and utilizing the budget across multiple mediums, including event retargeting, retargeting, lookalike audiences, geoframing competitors, lapsed movie theater visitors, frequent movie streamers, and frequent movie attendees. The final phase, retargeting, was designed to drive signups for the unlimited passes and, notably, encourage visits to nearby theater locations. Retargeting created the final push needed for successful conversions and in-person experiences by re-engaging users who had shown interest. The success shown here illustrates the effectiveness of a holistic, omnichannel approach. By integrating various tactics across the marketing funnel, we showcased the synergy between different strategies, ultimately yielding optimal results. This highlights the importance of cohesively viewing the entire media plan rather than siloing tactics.
Our team of digital media experts are here to meet you where you are on your digital journey. Whether you’re looking to leverage our self-service platform or managed services, we’re ready to chat about your Display, CTV, Native, Audio, Video, DOOH, Search or Social advertising needs.
Tina Starr is the Executive Vice President of Revenue at Choozle, where she oversees the Account Management, Media Solutions, and Sales teams. She brings over 15 years of experience in marketing and advertising, with deep expertise in performance strategy, client success, and revenue leadership. Her integrated approach drives client retention, long-term growth, and a consultative service model that connects marketing efforts to measurable business outcomes.
Previously, Tina served as Vice President of Account Management and Strategy, where she built scalable programs, led high-performing teams, and strengthened Choozle’s approach to campaign execution and strategic planning. She is known for aligning cross-functional teams and delivering results through data-driven decision-making and trusted client partnerships.
She plays a key role in shaping Choozle’s go-to-market strategy and brings a collaborative, outcomes-focused mindset to every initiative.