Online Ticket Sales Digital Advertising Solutions

THE OBJECTIVE

Drive local ticket sales for an upcoming local event over two months in specific geo-targeted areas in Texas.

THE SOLUTION

Data targeting against display creatives allowed the advertiser to target users who had shown the interest they were looking for, while search retargeting helped reach users searching relevant keywords. Geofencing was set up to advertise to users attending other local and relevant events, and site retargeting drove results at a low CPA of $0.63 with 1,494 button clicks. Combining these tactics into an overall strategy allowed the advertiser to drive qualified traffic to the website, driving 1,823 button clicks, with 40% of these clicks being the “Add to Cart” button.

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KEY RESULTS

1.57m

IMPRESSIONS

1,293

CLICKS

$2.18

CPA

1,823

TOTAL BUTTON CLICKS ON THE SITE

“BUY TICKETS HERE” AND “ADD TO CART”

Our team of digital media experts are here to meet you where you are on your digital journey. Whether you’re looking to leverage our self-service platform or managed services, we’re ready to chat about your Display, CTV, Native, Audio, Video, DOOH, Search or Social advertising needs.

Tina Starr is a seasoned marketing and advertising strategist with a proven track record in agency leadership and strategic account management. As Vice President of Account Management and Strategy, she leverages her expertise in performance marketing to drive results, build high-performing teams, and lead successful client initiatives across diverse industries.

Throughout her career, Tina has achieved notable success focusing on how to connect marketing efforts directly to measurable outcomes. Her leadership experience in various agency environments has allowed her to cultivate strong teams and foster a collaborative culture that encourages creativity and innovation.

Before stepping into leadership roles, Tina gained valuable experience in digital marketing, advertising, communications and brand strategy. This diverse background has equipped her with a comprehensive understanding of the marketing and advertising landscape, enabling her to navigate challenges effectively and deliver impactful results that drive business growth and enhance client success.

CASE STUDY

Online Ticket Sales