Mid-Year Key Findings & Results
Download our Insights from 2024 and Strategies to Enhance Your Campaigns for the Rest of the Year
As we hit the mid-point of 2024, the digital advertising landscape is rapidly transforming, with substantial growth projected in various sectors. The first half of the year has brought significant changes in how brands engage with consumers, highlighting trends like the rise of campaign personalization via native ads and the growing use of AI in campaign analytics for improved efficiency. Digital advertising is currently experiencing a critical phase of innovation and change. Use our key findings to inform and guide your digital advertising strategy for the remainder of this year and into 2025.
About this Report
The report offers valuable insights into the allocation and impact of paid media budgets for leading brands in the first half of 2024. Data has been drawn directly from the Choozle platform, compiling advertising campaign data spanning from January 1, 2024, to June 30, 2024.
Personal support
While our tools automate the media buying process, we know the human touch still matters. Starting on day one, we guide you in using our self-serve tools, from campaign setup to optimization. We’re also available to troubleshoot in our support center and during dedicated office hours.
Online learning
Didn’t go to school for programmatic? Neither did we. Instead, we created our own path to self-service success. With a trove of resources available, including webinars, video courses, and support articles, you can quickly master key concepts and terms to navigate the digital advertising landscape.
Transparency & control
Our motto is digital advertising made easy for good reason. Through learning, guidance, and easy-to-tools, we enable our partners to take back control of their digital advertising—and make the ad tech world a better place for marketers and advertisers.
Trusted by
“Choozle has consistently proven to be a top performer for us. Month-over-month, I can count on the strategies we deploy in Choozle to drive new traffic to our site and steadily increase appointment bookings for each of our locations.”
–Jeff Archambault, Director of Marketing,
SharpeVision Modern LASIK
“Utilizing Choozle to bring programmatic in-house, versus working with several different vendors, makes it much easier for us to strategize and pitch new business. With the amount of control Choozle gives us, we’re able to prove real-time success.”
–Kate Diehl, Director, Media Buying,
One2One Targeting
