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Legal Advertising
Building an advertising strategy within the legal industry is challenging. However, it’s still possible to reach clients right when they search for your services if you have the right tools. This downloadable guide will show you how to drive high-quality leads to craft effective legal digital advertising campaigns.
This guide outlines our best practices, including Data Targeting, Connected TV Advertising, Contextual Targeting, and CRM Targeting.
You’ll learn how to reach new audiences by utilizing data targeting; how to deliver big-screen experiences to highly engaged audiences on devices like Roku, Amazon Fire, and Apple TV with connected TV advertising; how a set of tactics allows you to place ads on sites with content related to the product or service you’re advertising with contextual targeting; and you’ll learn how to import the data you’ve collected directly from customers, target valuable users, and create highly targeted custom audiences with CRM targeting.
Download this guide to see what a solid digital advertising strategy can do for your firm. You’ll also find access to the link to our blog featuring Dean Boyd Law Firm to learn more.
In addition to legal advertising, Choozle can help you with other specific advertising like automotive, audio, native, and more. In the automotive advertising guide, you’ll learn about offline attribution, third-party data solutions, geoframing and retargeting, private marketplace and email ads, and campaign optimizations.
In the audio advertising guide, you’ll learn about awareness focus, optimal length, brand-safe environment, file formats, private auctions, and more.
Native advertising will explain how native ads are designed to blend into a publisher’s website, so the content-focused approach allows marketers to leverage blogs, articles, and whitepaper downloads.
Many ask if they need digital advertising. The short answer is yes. Why? Digital advertising offers numerous benefits and advantages that make it essential for businesses looking to reach their target audience effectively today. Some reasons include:
- A wide reach
- Targeted advertising
- Measurable results
- Cost-effectiveness
- Flexibility and control
- Engagement and interactivity
- Adaptability to consumer behavior
- Global reach with local targeting
If you want to learn more about legal advertising and how it can help, download the guide today!
Tina Starr – CEO
Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.
Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.
Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.
Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.