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Prime Video Advertising Through Choozle
Prime Video has become one of the world’s leading premium streaming platforms, giving advertisers new opportunities to reach engaged audiences through Connected TV. Through Choozle’s Amazon DSP solution, brands can access Prime Video inventory alongside Amazon’s powerful first-party audience insights.
This guide provides an overview of Prime Video advertising through Choozle, including how campaigns are activated through Amazon DSP, available buying options, audience targeting capabilities, and the advantages of advertising with Amazon’s commerce-driven intelligence.
You’ll also learn how advertisers can leverage Amazon’s first-party audiences, contextual targeting, and AI-powered optimization to support business goals such as building brand awareness, increasing traffic, driving conversions, and improving customer loyalty.
Inside, you’ll find valuable information including:
- Prime Video advertising opportunities through Amazon DSP
- Audience targeting and campaign activation options
- Premium inventory and live sports opportunities
- Amazon DSP capabilities and key benefits
- Prime Video creative specifications and best practices
Download the guide to learn how Choozle helps advertisers plan, launch, and optimize Prime Video campaigns through Amazon DSP.
Tina Starr – CEO
Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.
Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.
Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.
Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.