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Choozle 2026 Mid-Year Key Findings & Results Report

The 2026 Mid-Year Key Findings & Results Report will dive into advertising insights and trends discovered in the first half of the year. With aggregated campaign performance data across the first half of 2026, advertisers can use these insights to strengthen future digital advertising strategies. In this downloadable report, we’ll discuss our findings on:

The State of Digital Advertising
Performance by media types and device types
Industry trends
Creative assets
And more

The State of Digital Advertising

The first half of 2026 reinforced a trend we’ve been watching for some time. Digital advertising continues to grow, but growth is becoming harder to earn. Advertisers have more technology, more data, and more automation than ever before. AI is accelerating campaign planning, audience development, and creative production at remarkable speed. At the same time, those advances are intensifying competition for premium inventory while raising expectations for measurement, transparency, and accountability. The data in this report reflects that shift.

Performance by Media Type & Device Type

The report provides detailed insights and visualizations around budget allocation, average bid amounts, win rates, CTR, and VCR across media types and devices. It explores how advertisers allocated spend throughout the year, how performance shifted across channels, and which devices generated the strongest engagement. These insights highlight both opportunities and challenges advertisers should consider when planning future campaigns.

Industry Trends

This section examines average VCR, CTR, and win rate across a range of industries, including automotive, consumer goods, consumer services, health care providers & services, legal services, Leisure/Travel/Tourism, and more. Understanding how performance varies by industry helps advertisers benchmark results and identify areas where strategies may be optimized.

Creative Assets

In this section of the downloadable report, you’ll find insights into creative asset performance across devices and formats. The analysis explores creative size performance, trends by device type, and video usage by placement and duration. These findings highlight how creative choices influence engagement, completion rates, and overall campaign effectiveness.

Download the report to explore what shaped digital advertising performance in 2026, including insights on targeting tactics, media and device trends, industry benchmarks, creative performance, and what lies ahead for digital advertising.

Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.

Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.

Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.

Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.