The New Age of Gatekeeping: Why Advertisers Are Rebuilding Walls
When Everyone’s Invited, No One Feels Special In a digital world where content is endless and everything is always available, advertisers face a paradox: the more accessible their messages, the easier they are to ignore. Enter the unexpected resurgence of an old tactic with a new twist—gatekeeping. This isn’t about excluding people for the sake […]
The Benefits of Programmatic Advertising for SMBs in 2025
Facebook Instagram X-twitter Linkedin Youtube Programmatic advertising continues to transform digital media buying, streamlining how businesses reach their audiences. By 2028, Statista projects that 8% of digital advertising revenue will stem from programmatic. Its technology-driven approach to buying and selling digital advertising space automates the process of placing ads on websites, apps, and other platforms, […]
Track Digital Advertising Impact on Offline Conversions
Facebook Instagram X-twitter Linkedin Youtube How do marketers know if their digital campaigns are creating conversions and if customers are going offline when making purchases? This has long been the situation that caused sales teams and marketers to silo their efforts and track hard conversions and soft conversions separately, despite working towards the same goal. […]
Cross-Device Tracking & Targeting 101
Facebook Instagram X-twitter Linkedin Youtube Cross-device tracking is one of the most valuable tactics available to marketers today—for good reason. With U.S. consumers using more connected devices than ever, marketers need to reach their audiences seamlessly across all these touchpoints. The vast majority of Americans—97%—now own a cellphone of some kind, with nine in ten […]
Mastering Audience Intelligence: Why Prescriptive Modeling is the Future of Campaigns
In the evolving world of digital marketing, success hinges on one critical factor: knowing your audience. You might have endless amounts of data at your fingertips, but without the ability to make sense of it and act on it, that data is just noise. Enter prescriptive modeling—a revolutionary approach to audience intelligence that turns raw […]
How Choozle’s Outcomes+ Drives Smarter Media Buying for Agencies and Brands
In today’s competitive and fragmented media landscape, achieving a high return on advertising spend (ROAS) can feel like navigating a maze. With privacy regulations reshaping digital advertising and the complexity of omnichannel strategies, traditional approaches to media buying no longer cut it. Enter Choozle’s Outcomes+—a data-driven, AI-powered solution that simplifies and enhances digital advertising strategies […]
Omnichannel Marketing Strategy Guide
In this guide we’ll review tracking relevant KPIs, omnichannel planning, strategies to define audiences, and a little introduction to omnichannel marketing.
Digital Advertising’s Future After Google’s Cookie Decision
In a surprising move, Google has announced that it will indefinitely retain third-party cookies on its Chrome browser. This decision marks a significant departure from its previous plan to phase out cookies by 2024, offering a new direction for advertisers who rely on these tools for tracking and targeting. Let’s explore the implications of this […]
Amplifying Back-to-School Strategies with Retail Media
Back-to-school season ranks among the most critical shopping events of the year, particularly for retailers offering education-related products, clothing, electronics, and more. According to the National Retail Federation, back-to-school spending is projected to reach $189.7 billion by 2028, with college supply spending expected to exceed $90 billion in 2024. In this blog, we’ll explore how advertisers […]
Taking a Full-Funnel Approach to Paid Search
Facebook Instagram X-twitter Linkedin Youtube When we talk about effective channels for reaching customers, the first that often comes to mind is paid search advertising. It promises to put your message right in front of the people and raise brand awareness. A lot of top-of-the-funnel channels do a great job of finding large amounts of people […]
