Author: ANNIE WISSNER

As Vice President of Marketing, Annie Wissner oversees all corporate marketing functions at Choozle, including brand management, go-to-market strategy, product, digital, demand generation, partnerships, and media relations. She has proven success in start-up and enterprise environments, as well as in domestic and international markets. She is recognized for building strong brands using integrated marketing methods and ABM-centric demand generation and has a track record of establishing revenue-generating programs. A key contributor to strategic business planning, with expertise in leading, managing, and developing long-term growth plans and digital transformation.

2017 year in review

Facebook Instagram X-twitter Linkedin Youtube Last year was filled to the brim with big goals, improvements, additions and – of course – tons of fun. 2017 yielded several key milestones for Choozle, anchored by 120% revenue growth from January to December which paved the way for a Series B capital raise in Q4 totaling $6 […]

choozlechat: Campaign strategy with Julie Stone

Facebook Instagram X-twitter Linkedin Youtube When you have a team this awesome, you can’t keep an entire blog to yourself. That’s why we’re starting choozlechat, a series of blog posts with contributions from Choozle thought-leaders across every team. Have an idea for a choozlechat? Email us! Megan Sullivan-Jenks, Director of Markting at Choozle: So, Julie, I’d like to […]

What is an ad server?

Facebook Instagram X-twitter Linkedin Youtube What is an ad server? Simply put, an ad server is a software that allows an advertiser to manage ad campaigns, view campaign statistics, and deliver ads across websites. Based off of this definition one could assume that Choozle, itself, is an ad server. And while your assumption is certainly valid, […]

2017 round up

Facebook Instagram X-twitter Linkedin Youtube 2017 was a year of advancements, growth, and a whole lot of fun in Choozle-land. Below, we’ve rounded up our most popular blog posts from throughout the year, from digital marketing tips and tricks to company achievements, starting with number one! No. 1: Out of everything we’ve been recognized for so far this […]

Anti-comparison: Choozle Analytics vs. Google Analytics

Facebook Instagram X-twitter Linkedin Youtube Comparing the data you find in Choozle Analytics to the data in Google Analytics (GA) is a lot like comparing apples to oranges. Even data across Google products (for instance, Analytics vs. AdWords) doesn’t always necessarily match up. Both should follow similar trends, but cannot be directly compared, due to […]

Choozle’s 2018 digital marketing predictions

Facebook Instagram X-twitter Linkedin Youtube 2017 was a big year for tech and digital marketing as a whole. Programmatic turned 10 years old, and not without celebration – according to Marketing Dive, by the end of 2017, programmatic display spending will reach nearly $33 billion accounting for 78% of total display ad spending. With 2017 being a […]

Like snowflakes, every digital advertising audience is unique

Facebook Instagram X-twitter Linkedin Youtube A custom audience is created from first-party, third-party or retargeting profiles that can be blended, saved and used in a campaign. Technically, all of your audiences will be custom. Our Choozle Audience Builder refreshes continually to consistently input new, fresh cookie profiles into the system for you to build from. […]

Lessons learned: Digital advertising edition

Facebook Instagram X-twitter Linkedin Youtube We all have those things we look back on and think, “I wish I would have known what I know now before I did that.” As we reflect on our year in digital advertising, there are a few details that would have been useful to know before launching campaigns. Below, we’re sharing […]

Choozle Raises Series B Funding

Facebook Instagram X-twitter Linkedin Youtube We are elated to announce that we have raised $6 million in a Series B funding round from previous investors. We will leverage the funding to fuel general growth while continuing data-powered product innovation and wide-scale adoption of its platform among global digital marketers. For those who are unfamiliar, Choozle […]

Choozle honored with #1 in Ad Age’s Best Places to Work

Facebook Instagram X-twitter Linkedin Youtube At Choozle, the pride we take in our workplace; the people around us, the community we live in, the snacks in the kitchen… is undeniable. The reason we’ve seen the success we have in the past five years is because of our people, and we live that out every single […]