What is the ad industry’s role in breaking gender stereotypes in advertising?
Facebook Instagram X-twitter Linkedin Youtube With all the stereotyping in society today, should the ad industry be held responsible for breaking gender stereotypes in their advertisements? Opinions are mixed on whether they should or not. However, according to the results for the Gender Stereotype Survey, more than a third of respondents don’t feel strongly either way. […]
Craft the perfect programmatic pizza
Facebook Instagram X-twitter Linkedin Youtube Programmatic is like pizza: the toppings you use can make it or break it. Will the ingredients of your strategy and tactics bake up the best pie? Or will the metrics burn based on your goals? In any instance, using the freshest creative will get you the most bang for […]
What you can do now to start planning for 2018
Facebook Instagram X-twitter Linkedin Youtube 2018 will be here before we know it, and along with it, a whole new set of marketing and advertising trends to follow. We know what you’re thinking, “how can we plan when the industry changes daily?” Luckily, there are ways to predict what best practices are going to stick […]
The signs of ad fraud & prevention
Facebook Instagram X-twitter Linkedin Youtube Ad Fraud has been a continual topic of conversation in the digital advertising industry in recent years. Cases like Methbot, the biggest ad fraud to date, have only made advertisers keep a closer on the campaigns being run and the data that’s being collected. But, what exactly should you be […]
Programmatic TV: Will it happen?
Facebook Instagram X-twitter Linkedin Youtube Programmatic TV will allow marketers and advertisers to display on television but have the specificity and targeting available through regular programmatic digital advertising. However, these targeting tactics are not nearly as sophisticated as digital advertising yet! To understand programmatic TV, let’s take a step back and discover the different pieces […]
choozlechat: Moving to programmatic with Chessie Little, Thayer Media
Facebook Instagram X-twitter Linkedin Youtube This week Choozle interviewed current programmatic platform user Thayer Media to get a little more insight into why agencies are making the switch to programmatic, benefits of programmatic, and a little advice for those marketers and advertisers thinking of pulling the lever on programmatic advertising. Megan Sullivan-Jenks, Director of Marketing […]
It’s not me, it’s you: Simple steps to make the switch to programmatic
Facebook Instagram X-twitter Linkedin Youtube Marriage expert Hellen Chen recently asserted that 85% of relationships end in a break-up. Sometimes in life, you get to a point with someone or something, and you just have to say, “It’s not me, it’s you—we’re over” and join the 85%. That’s what marketers and advertisers should be saying […]
Five facts about digital advertising that will impress your boss
Facebook Instagram X-twitter Linkedin Youtube Looking to prove your knowledge in your new position? Trying to win some brownie points with your manager, or gear up for that much-needed promotion? Here are five facts about digital advertising that will impress your boss. 1. There are more than three billion users on the internet. Did you know […]
Choozle achieves profitability and 3X growth in 2016
Facebook Instagram X-twitter Linkedin Youtube Denver, CO. – (January 10, 2016) Choozle, the world’s fastest growing self-service programmatic advertising platform, announced a tripling of revenue year over year, continued innovation in its core product offering, and widespread adoption of its platform among global digital marketers. This significant growth enabled Choozle to reach profitability in the fourth […]
How to create a story with your digital marketing campaign
Facebook Instagram X-twitter Linkedin Youtube Creating a story with your digital marketing campaign is an important step in drawing the target customer in and making them engage to complete the goal conversion. There are many different aspects that need to be taken into consideration when creating the story such as how do you want your […]
