Author: ANNIE WISSNER

As Vice President of Marketing, Annie Wissner oversees all corporate marketing functions at Choozle, including brand management, go-to-market strategy, product, digital, demand generation, partnerships, and media relations. She has proven success in start-up and enterprise environments, as well as in domestic and international markets. She is recognized for building strong brands using integrated marketing methods and ABM-centric demand generation and has a track record of establishing revenue-generating programs. A key contributor to strategic business planning, with expertise in leading, managing, and developing long-term growth plans and digital transformation.

Navigating CTV Advertising: Taking Control in a Fragmented Landscape

Facebook Instagram X-twitter Linkedin Youtube In today’s shifting TV landscape, advertisers are navigating a dynamic mix of opportunities and challenges, particularly when it comes to connected TV (CTV). With the rise of over 32,200 linear channels and 89 streaming video sources in the US alone, viewers have unprecedented access to a vast array of content. This explosion […]

How to stand out in a job interview: 5 tips

Facebook Instagram X-twitter Linkedin Youtube With only two percent of applicants getting their resumes pulled from the stack, you might be wondering how to stand out in a job interview. It’s not easy, especially in today’s competitive market. After interviewing many candidates over the last few years at Choozle, I have five job interview tips for you […]

What is private marketplace advertising?

Facebook Instagram X-twitter Linkedin Youtube Today, the most common form of digital advertising is a hybrid of open exchange and private marketplaces. As the demand for more control, better ad quality, and improved brand safety grows, marketers have been looking to private marketplaces (PMPs) to solve them. According to eMarketer, next year, private marketplace buying […]

choozlechat: Common misconceptions around CTV advertising with Magnite

Facebook Instagram X-twitter Linkedin Youtube Over 48 million homes will shift from linear TV to only connected TV (CTV) by 2021, according to eMarketer. As CTV has gained momentum with consumers, advertisers have invested accordingly. CTV ad spend in the US will reach $20.1 billion in 2020, according to Tru Optik—a growth rate of over […]

Health and wellness marketing: best practices

Facebook Instagram X-twitter Linkedin Youtube Marketers have plenty of opportunities to scale in the health and wellness industry. Especially now, as health is at the forefront of everyone’s mind. Look to this guide, inspired by trends we’ve seen from our own clients, to put together effective health and wellness campaigns—from the top five targeting strategies […]

The first-party data opportunity with CCPA, GDPR & more

Facebook Instagram X-twitter Linkedin Youtube With rising concerns over data privacy, data collection, data storage, and looming industry changes, marketers are looking at how they can adequately use first-party data from their clients and brands to drive strong digital advertising campaigns while following privacy laws and regulations. Marketers are faced with an interesting problem: How can […]

choozlechat: The value of email advertising with LiveIntent

Facebook Instagram X-twitter Linkedin Youtube With people spending nearly 20 minutes of every online hour in email, this massive logged-in media channel is an essential addition to any digital media strategy. With such adoption by users, brands and markers have increased their investments in email newsletters over the past few years. After all, email newsletters […]

3 demand generation best practices to increase sales leads

Facebook Instagram X-twitter Linkedin Youtube Follow these demand generation best practices to create a well-oiled lead process, align your team, and achieve your sales goals. There are different skills and tactics salespeople utilize to be successful. Varying companies rarely have the same approach or methodology, especially depending on the industry. At Choozle, we’ve worked hard […]

Ad fraud prevention: Our three-tier system to protect against ad fraud

Facebook Instagram X-twitter Linkedin Youtube Programmatic advertising is ever-growing, taking more of the multi-billion dollar display advertising pie each year. According to eMarketer, 82.5 percent of all US digital display ads will be bought via automated channels, with that number continuing to rise in the following years. With this, how is the industry shaping up around brand […]

Geoframing: What it is & how to use it during the stay-at-home era

Facebook Instagram X-twitter Linkedin Youtube Most marketers use at least one form of location-based targeting in their digital advertising campaigns. Geoframing, which allows you to target individuals from locations or events, takes hyper-specific location data from mobile devices to create an actionable target for your digital advertising campaign. Facebook Instagram X-twitter Linkedin Youtube Read on […]