Set your holiday digital marketing campaigns up for success
Facebook Instagram X-twitter Linkedin Youtube The holiday season is upon us and we know that every hour matters for marketers during this busy season. We’ve aggregated our best recommendations for setting up an effective holiday digital marketing campaign with the goal of saving you time and helping you easily achieve your campaign objectives. Best of […]
Digital advertising creative refresh
Facebook Instagram X-twitter Linkedin Youtube Digital advertising creative is a key aspect of any campaign, drawing the audience to engage with your overall campaign goals. However, there comes a point when a user is tired of seeing the same advertisement and it might be time to refresh your advertising. So, at what point does your […]
Mobile ad optimization
Facebook Instagram X-twitter Linkedin Youtube For campaign optimizations, you know the drill: Upload assets at least 72 hours prior to launch, wait 5-7 days to make optimizations, check in periodically… but is it different when you’re just focused on mobile ad optimization? Turns out, not really! Although mobile ad optimization best practices are pretty much […]
Online advertising glossary
Facebook Instagram X-twitter Linkedin Youtube Ever since the first banner ad emerged in 1994, the digital advertising world exploded with new terminology seemingly going the way of Wall Street with exchanges, DSPs, SSPs—turning this new industry into some sort of obscure alphabet soup. With even more acronyms focused on data, tech, segmentation, movement, attribution, and management, […]
Native advertising
Facebook Instagram X-twitter Linkedin Youtube We know marketers are constantly faced with improving the reach and performance of the campaigns you’re running. With this in mind, we’ve built a new native advertising library that can be leveraged in your Choozle campaigns that drives customer engagement through content-focused, native ad placements. In this webinar, learn what […]
Hard vs. soft digital marketing conversions
Facebook Instagram X-twitter Linkedin Youtube In programmatic advertising campaigns, the goal is often clear: to increase conversions and engagement. However, not all digital marketing conversions are the same. Knowing the difference between hard conversions vs. soft conversions can help influence your messaging and target audiences. While some companies strive for hard conversions, others aim to increase soft […]
Preparing your brand for the holiday digital marketing push
The golden rule of holiday digital marketing: Things will always be more chaotic than you think they’ll be. Get prepared for the most wonderful time of the year by downloading our infographic. Even if your business doesn’t sell a “traditional” gift item, that doesn’t mean you shouldn’t take advantage of increased spending during the holidays. […]
In-platform reporting
Facebook Instagram X-twitter Linkedin Youtube We know digital marketing reporting can be intimidating. Luckily, Choozle makes it foolproof with several user-friendly reporting options from quick dashboard visualizations to downloadable PDFs, Excel reports, and Detailed Reports. We’ll be reviewing all of these and how to best analyze your key metrics in this easy-to-understand webinar
Cross-device targeting and Conversion Library
Facebook Instagram X-twitter Linkedin Youtube End of the year campaigns are quickly approaching, and we know that it is important for marketers to be able to track every campaign’s reach and return on investment. With this in mind, we’ve added two features to the Choozle platform to help in your campaign management: cross-device targeting and the […]
choozlechat: Political advertising with Sam Rutzick
Facebook Instagram X-twitter Linkedin Youtube Megan Sullivan-Jenks, Director of Marketing at Choozle: What are the main purposes of political advertising campaigns? Sam Rutzick, Account Strategist at Choozle: Political campaigns exist for two main purposes: To drive donations for a cause or a candidate, and more importantly, to make key voters aware of candidates & their issue stances […]
