How to use data in your digital ad strategy
Facebook Instagram X-twitter Linkedin Youtube With consumers more invested in digital media than ever before, there is a greater opportunity to carefully consider your digital advertising strategy. This new level of engagement is valid across all channels, but none more so than digital display advertising. To build the most effective strategy for a digital advertising […]
Connected TV Options for the Holiday Season with Sam Rutishauser
Facebook Instagram X-twitter Linkedin Youtube Sam Rutishauser joined us for a live Choozlechat last month explaining why connected TV is such a good option for highly targeted campaigns during the holiday season. Read the highlights and listen to the full podcast below. Why is CTV such a good opportunity for the holiday season? During the winter […]
Planning your holiday campaigns: Tactics and strategies that work
Facebook Instagram X-twitter Linkedin Youtube The holidays are right around the corner, and this year’s retail season is too important to not create a dedicated marketing strategy. We’ve seen shifting trends in the retail landscape that will continue to influence the upcoming holiday push in big ways. Watch our live recorded webinar to learn how […]
The IKEA effect and self-service advertising
Facebook Instagram X-twitter Linkedin Youtube Many of us have been here before—It’s the beginning of Q4, and you’ve just been tasked with auditing your current media vendors and researching alternative options for the upcoming year. Where do you start? What should you take into consideration? What if you miss out on a great new opportunity on the […]
How Choozle is using machine learning for digital marketing with Callie Federer
Marketing & communications specialist, Sarah Lilly, sat down with Choozle’s data scientist, Callie Federer, to learn more about the possibilities machine learning brings to the digital marketing landscape. During their conversation, Callie shared what machine learning actually is and described some of the exciting new ways it is being used at Choozle. Machine learning brings […]
Boost your Marketing ROI with a Full-Funnel Strategy
Facebook Instagram X-twitter Linkedin Youtube We all know that the typical sales funnel is built into three segments: awareness at the top doing work to build your brand; consideration in the middle where customers can explore your offerings; and conversion at the bottom where the sale is made. But do you know how your brand […]
New feature: Detailed Reports
Facebook Instagram X-twitter Linkedin Youtube The demand on marketers to leverage campaign data and tell its story is higher than ever. Choozle understands how challenging it can be to pull data from multiple sources and the amount of work it takes to showcase campaign performance through data. That’s why we are excited to announce the […]
Holiday best practices with connected TV
Facebook Instagram X-twitter Linkedin Youtube The holiday season is practically here. We’ve shared a lot of different targeting strategies that will work well during this retail season, but one of the most important tactics to leverage is connected TV (CTV). CTV has been making waves in the industry and has proven to be an excellent […]
How we use our company education stipends
Facebook Instagram X-twitter Linkedin Youtube Choozle’s culture is built around supporting our employees and making sure they have every opportunity to feel happy when they come to work. From our cabinets filled with delicious snacks to our regular team bonding events, Choozle prioritizes our employees’ happiness and growth to inform our company culture. Among the […]
Connected TV: What is it, how does it work, and why is it a big deal?
Facebook Instagram X-twitter Linkedin Youtube Connected TV (CTV) has been the talk of the town the past year, and it’s only continuing to grow from here. If you’re still unsure of all of the ins and outs of connected TV that’s okay! There’s a lot to sort out to get your ads on the big […]
