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Develop and maintain your knowledge of digital advertising to achieve self-service success.
What is a good CPM?
Managed service vs. self-service programmatic advertising
What is private marketplace advertising?
Best practices for third-party data
Geofencing and geoframing: The what, why, and how of location targeting
Discover the best strategies and targeting tactics for reaching your target audience.
5 targeting strategies for food delivery ads
Health and wellness marketing best practices
5 targeting strategies for online game ads
Digital marketing for financial services: Best practices
A B2B marketing guide: How to be successful
Sharpen your strategy and learn how to optimize digital advertising campaigns to drive performance.
Connected TV/OTT advertising
The role of recency use in digital marketing
CPM cheat sheet: Guidelines to programmatic bidding
Your guide to the ins and out of programmatic advertising. In plain English.
Become an expert digital advertiser one post at a time.