Why make the switch from traditional media buying to programmatic?
Facebook Instagram X-twitter Linkedin Youtube Programmatic advertising has quickly become the most popular platform for digital advertising. In fact, it is expected to grow 31% within the next year. Spend will continue to grow along with the adoption of programmatic advertising. According to the IAB, Programmatic advertising has been on a meteoric rise and is expected […]
choozlechat: A marketer’s guide to navigating the CCPA with Kendra Rizzo
Facebook Instagram X-twitter Linkedin Youtube Hannah Middleton, Content Manager: To kick things off, let’s start with a random, yet telling question: If you had to watch one TV show over and over again for the rest of time, what would it be? Kendra Rizzo, VP of Advertising Technology: Dr. Who because I love it, but also because there […]
choozlechat: What is an ad tag? With Hunter Phillips
Facebook Instagram X-twitter Linkedin Youtube Hannah Middleton, Content Manager at Choozle: To kick things off, let’s start with a random, yet telling question: If you had to watch one TV show over and over again for the rest of time, what would it be? Hunter Phillips, Product Owner at Choozle: The Office. HM: Now that we’ve got the […]
Guide to creating a marketing budget
Facebook Instagram X-twitter Linkedin Youtube Jumping out of a plane, throwing the first pitch at a baseball game, or climbing all the 14ers in Colorado might be more daunting than creating a marketing budget. But, as a marketer, I can’t think of anything more unnerving than creating your very first marketing budget, especially in the Covid-19 era. […]
choozlechat: The value of geofencing & geoframing with Joel Ross at OnScreen Media
Facebook Instagram X-twitter Linkedin Youtube Megan Sullivan-Jenks, Director of Marketing, Choozle: We sometimes like to kick these off by asking the most important questions first. If you could only watch one movie for the rest of your life, what would it be? Joel Ross, Vice President, OnScreen Media: Ha, Field of Dreams. MSJ: Let’s start with an explanation of […]
choozlechat: Social to Programmatic with Tayler Carpenter, Blue Wheel Media
Facebook Instagram X-twitter Linkedin Youtube Social media marketing is just the tip of the iceberg for the team at Blue Wheel Media. After putting together a case study on their adoption of Choozle, we wanted to understand more how they integrated programmatic advertising into their overall marketing solutions for their clients. We sat down with […]
Picking keywords for contextual keyword targeting
Facebook Instagram X-twitter Linkedin Youtube Most marketers equate keywords solely with paid search campaigns. Well, they are not mutually exclusive. Thanks to contextual keyword targeting, marketers can expand the success they’ve had on paid search to their programmatic advertising strategies. Marketers have turned to keyword targeting because it gives them control over the environment in which their […]
Leverage your emails: Four steps to activate CRM data onboarding
Facebook Instagram X-twitter Linkedin Youtube What’s the single most valuable asset as a brand or company? Customers (and potential customers)! While it might be the most obvious answer, customer data (i.e., CRM data) is often overlooked when creating and implementing digital marketing strategies. Think about all the data generated from customers—the email newsletters they’ve signed […]
choozlechat: Growing programmatic with Emily Branson & Annie Heggeman at Exclamation Media Group
Facebook Instagram X-twitter Linkedin Youtube Megan Sullivan-Jenks, Director of Marketing, Choozle: We sometimes like to kick these off by asking the most important questions first. If you could only eat one food for the rest of your life, what would it be and why? Emily Branson, Media Manager, Digital & Social, Exclamation Media Group: Ooh, definitely cheese! […]
What is: eCPM? | Digital advertising metrics
Facebook Instagram X-twitter Linkedin Youtube CPM, eCPM, CPC—ah, too many similar-sounding acronyms! The digital advertising space is known for them, and many digital advertisers are confused by them. It might not be evident to everyone, but there’s a good reason for these acronyms, and it’s performance metrics! Digital advertisers use a variety of performance metrics […]
