3 ways to utilize contextual keyword targeting
Facebook Instagram X-twitter Linkedin Youtube As a marketer, I’m always looking for ways to engage with people who are already in the market for the thing I’m promoting. Contextual keyword targeting, simply put, makes it that much easier to do. It’s a win-win for both advertisers and consumers—they only see ads they’re interested in, and you only […]
choozlechat: creative optimization with Mike Gerpe, Shotzr
Facebook Instagram X-twitter Linkedin Youtube Megan Sullivan-Jenks, Director of Marketing, Choozle: We sometimes like to kick these off by asking the most important questions first. If you could only have one tech accessory for the rest of your life, what would it be and why? Mike Gerpe, Head of Business Development, Shotzr: A Camera! Anyone really, but […]
SharpeVision MODERN LASIK can see clearly now, with Choozle
Facebook Instagram X-twitter Linkedin Youtube SharpeVision MODERN LASIK’s promise is simple, yet powerful: to provide patients with a better LASIK experience. With locations in Austin, Chicago, and Seattle, their healthcare digital marketing strategy includes utilizing smart, targeted data to increase bookings in all three unique markets. SharpeVision is able to achieve its key objectives in […]
Optimization octopus | 8 easy digital marketing optimization
Facebook Instagram X-twitter Linkedin Youtube Digital marketing optimization is a sometimes overlooked step that’s actually almost as important as the campaign setup itself. Luckily, our team of experts nailed down their favorite, go-to digital ad optimizations. We call it the optimization octopus—and today, we’re sharing it with you. Digital marketing optimization is a sometimes overlooked step that’s […]
Digital display ad creative: size matters
Facebook Instagram X-twitter Linkedin Youtube Need intel on the best banner size? Coming right up! At Choozle, we think the saying “size matters” is especially true re: digital advertising creative assets, and we pulled a ton of data from our own platform to prove it. Before we dive in, according to our data—pulled from the Choozle platform […]
How One2One Targeting uses Choozle to grow their automotive clientele
Facebook Instagram X-twitter Linkedin Youtube One2One Targeting is an integrated agency which creates and invests on behalf of their clients. Taking a holistic approach that includes a broad spectrum of disciplines, they’ve partnered with the Choozle team to plan and strategize programmatic media buying campaigns for a range of clients in the automotive industry. The Objective […]
CRM marketing strategy: first-party data & onboarding
Facebook Instagram X-twitter Linkedin Youtube Marketers have been collecting CRM data for years. Things like purchase history, visit history, and newsletters joined are all examples of valuable consumer characteristics, but connecting the dots—turning CRM data into a CRM marketing strategy (aka just having the data versus actually using it)—is the tricky part. Only 33 percent of marketers feel they can use […]
choozlechat: programmatic for brands with Mack Leahy, AKIRA
Facebook Instagram X-twitter Linkedin Youtube The adoption of programmatic for brands has grown over the years as more brands learn the value of programmatic advertising. We sat down with Mackenzie Leahy, Senior Acquisition Marketing Manager at AKIRA to better understand how they adopted programmatic media buying for their brand as well as what works well for them. Megan Sullivan-Jenks, […]
How Choozle helps Thayer Media and its clients save with in-house programmatic
Facebook Instagram X-twitter Linkedin Youtube The Thayer Media team has a saying: “The thought counts.” And it’s that motto that drives them to help their clients communicate effectively and efficiently with clients. By bringing programmatic media buying in-house using Choozle, they’re empowered to do just that in a way that’s dynamic, scalable, and transparent for their clients. […]
Digital audience targeting: Defining your audience, strategy, and goals
Facebook Instagram X-twitter Linkedin Youtube The sheer amount of competition in the ad world today can seem overwhelming, especially when you find yourself attempting to serve effective ads without a defined digital audience for targeting. After all, successful advertising hinges on your ability to reach the people who will be the most interested in your […]
