The Benefits of Programmatic Advertising for SMBs in 2025
Facebook Instagram X-twitter Linkedin Youtube Programmatic advertising continues to transform digital media buying, streamlining how businesses reach their audiences. By 2028, Statista projects that 8% of digital advertising revenue will stem from programmatic. Its technology-driven approach to buying and selling digital advertising space automates the process of placing ads on websites, apps, and other platforms, […]
Track Digital Advertising Impact on Offline Conversions
Facebook Instagram X-twitter Linkedin Youtube How do marketers know if their digital campaigns are creating conversions and if customers are going offline when making purchases? This has long been the situation that caused sales teams and marketers to silo their efforts and track hard conversions and soft conversions separately, despite working towards the same goal. […]
Cross-Device Tracking & Targeting 101
Facebook Instagram X-twitter Linkedin Youtube Cross-device tracking is one of the most valuable tactics available to marketers today—for good reason. With U.S. consumers using more connected devices than ever, marketers need to reach their audiences seamlessly across all these touchpoints. The vast majority of Americans—97%—now own a cellphone of some kind, with nine in ten […]
Best Practices for Setting Up Digital Advertising Campaigns
Facebook Instagram X-twitter Linkedin Youtube Digital advertising has become an essential tool for businesses looking to engage audiences and drive outcomes. The constant introduction of new technologies makes it more accessible than ever to design and implement advertising campaigns. In fact, the global digital advertising market is valued at $701.20 billion this year, and is […]
The Seven Pillars of Digital Marketing Success: Introduction
Facebook Instagram X-twitter Linkedin Youtube In order to launch a successful programmatic ad campaign, whether it is your first or five-hundredth, you’ll need to understand the foundations of digital advertising as well as The Seven Pillars of Programmatic you can use to create consistent success when executing your marketing plan. Programmatic advertising encompasses several automated […]
Activating Amazon Ads for results that matter
Facebook Instagram X-twitter Linkedin Youtube With billions of websites across the open web, it can be challenging to know how to place your digital ads to guarantee you reach your target in-market audience. Targeting tools like geolocation, site, category, and keyword targeting help your campaigns find your ideal audience on the open web, but using […]
Connected TV advertising: everything you need to know
Facebook Instagram X-twitter Linkedin Youtube Connected TV is taking the digital advertising world by storm. Getting your ads on the big screen without the big price tag, reaching cord-cutters and highly engaged views, and mixing up your marketing mix are just the tip of the iceberg when it comes to reasons why connected TV advertising […]
How to capitalize on the Summer Games with an omnichannel digital strategy
Facebook Instagram X-twitter Linkedin Youtube Millions of people have been patiently waiting for the return of the most extraordinary sporting event held every four years, the Summer Olympics. For many, watching the Summer Games is a legacy ritual associated with family, friends, and nostalgia. The 2021 Olympics are expected to be a landmark event for […]
What is: native advertising
Facebook Instagram X-twitter Linkedin Youtube Native advertising is rising fast in popularity, and effectiveness, in today’s digital advertising landscape. Consumers have become much more sophisticated in how they discover and interact with content online. Native advertising breaks the mold of most other digital tactics and allows brands to communicate with consumers in a subtle and […]
Managed service vs. self-service programmatic advertising
Facebook Instagram X-twitter Linkedin Youtube Programmatic advertising offers a vast array of options for marketers and advertisers to get their digital campaigns in front of exactly who they want when they want, and where they want. Two of the most widely-used options for running digital advertising campaigns through a programmatic platform are self serve and managed […]
