Performance Marketing is Merging with Brand Storytelling
The Fusion of Data and Story The days of treating brand marketing and direct response as separate strategies are over. Today, high-performing advertisers are combining the emotional resonance of storytelling with the data-driven precision of performance marketing. This convergence isn’t just a passing trend. It’s the direction the industry is moving, fueled by emerging technology, […]
Why create a digital advertising campaign around holidays & events?
Facebook Instagram X-twitter Linkedin Youtube Creating campaigns around holidays and end-of-year events allows you to not only reach you’re desired audience with a relatable advertisement but also presents the opportunity for a creative refresh across campaigns and timely advertisements. Here are three great reasons to run campaigns around holidays and end-of-year events: 1. THEME Changing […]
