What is viewability?
Facebook Instagram X-twitter Linkedin Youtube What is viewability? How is it measured? Is it the same as above-the-fold? Let’s clear it all up in plain, human English. Simply put: Viewability is a metric that helps digital marketers understand how much of their ad inventory was seen during a campaign. The purpose of viewability is to help advertisers […]
choozlechat: Digital advertising recruitment with The Garrigan Lyman Group
Facebook Instagram X-twitter Linkedin Youtube Digital advertising. Digital advertising for branding. Digital advertising for leads. Digital advertising for e-commerce. Digital advertising for recruitment. Marketers and agencies are becoming an integral part of company hiring teams as they look for ways to break outside the “traditional recruitment” box. Companies and recruiters need to stay one step […]
How the advertising industry will transform in 2021
Facebook Instagram X-twitter Linkedin Youtube Big changes from Google and Apple loom on the horizon for the advertising industry. In this post, our CTO, Adam Woods, explains what 2021 has in store for marketers and why he’s optimistic about advertising in the post-cookie world. Jump to: What’s coming in 2021 How the changes will affect […]
choozlechat: How digital advertising can power success with H&Co
Facebook Instagram X-twitter Linkedin Youtube Digital advertising strategies can vary greatly depending on the vertical and target audience. For marketers looking to tackle strategies for community locations, it wasn’t any different. While the strategies are different, the one thing they all have in common is the value of precise audience targeting. We sat down with Casey […]
3 things we learned from increasing gender diversity in the workplace
Facebook Instagram X-twitter Linkedin Youtube The benefits of gender diversity in the workplace are many. But it’s no secret the tech industry is still behind on the gender-diversity front. We’re incredibly proud that Choozle, as a medium-sized company with 54 people, has achieved gender diversity across the board, from leadership to engineering roles. Overall, women […]
4 common digital advertising pitfalls (and how to avoid them)
Facebook Instagram X-twitter Linkedin Youtube We know, marketer. Planning a digital advertising campaign is hard. One minute, you think you’re guiding your team’s efforts in the right direction, but in the next, less-than-stellar results begin to trickle in, giving you a hard reality check. While you can’t control or plan for everything, we do see a […]
choozlechat: In-house digital advertising solutions with Glenn Martin at Webspec
Facebook Instagram X-twitter Linkedin Youtube In-house digital advertising solutions are key for the team at Webspec. We wanted to understand more about how they integrated programmatic advertising into their overall marketing solutions for their clients and the value they get out of having an in-house digital advertising solution. We sat down with Glenn Martin, Digital […]
What’s coming after Google ends the advertising cookie?
Facebook Instagram X-twitter Linkedin Youtube Our CEO, Andrew Fischer, on what we can expect after Google ends support for the advertising cookie. If you’ve spent any time in the American southeast, you’ve likely noticed the prevalence of a green leafy vine blanketing everything from trees, to buildings, to power poles. It’s actually a non-native plant […]
How to use budgeting and segmentation to maximize retargeting campaigns
Facebook Instagram X-twitter Linkedin Youtube Retargeting should be a core strategy for any digital advertising campaign. Just think about how your potential customers will browse numerous websites and other brands throughout their buying process. Retargeting will keep you top of mind. Depending on your buying process, your potential customers will do a fair amount of […]
Why make the switch from traditional media buying to programmatic?
Facebook Instagram X-twitter Linkedin Youtube Programmatic advertising has quickly become the most popular platform for digital advertising. In fact, it is expected to grow 31% within the next year. Spend will continue to grow along with the adoption of programmatic advertising. According to the IAB, Programmatic advertising has been on a meteoric rise and is expected […]
